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  1. Catering & Design
  2. Event Design & Decor

Publicolor's Paint-Splattered Benefit Puts Students in Spotlight

Jana Schiowitz
April 27, 2011

On Monday, Martin Luther King Jr. High School was transformed into a colorful and interactive party, dinner, and award ceremony for Publicolor’s "Stir, Splatter & Roll" event. The three-and-a-half hour affair, which once again put guests to work painting alongside teenagers from the nonprofit's art program, raised $955,000 from table and product sales, auction bids, and donations. In fact, the students were an integral part of the event, highlighting Publicolor's work with underprivileged schools and children.

“The students of Publicolor participate in the entire event—they assist the team leaders throughout the painting process, staff the paint stations, are in the dining room throughout the event, and this allows guests to really meet the students they are helping,” said event producer Carol Anderson of Anderson Communications.

Two of the school’s hallways were home to colorful cocktails set beside spicy nuts and Parmesan cheese, passed hors d’oeuvres, and 22 painting stations headed by art, design, and architecture leaders like fashion designer Nicole Miller and industrial designer Tucker Viemeister. Guests who wanted to paint donned Tyvek jumpsuits over their formal duds and dove in to create original works of art, pieces that were later included in the night's silent auction. Other guests bid on art and other items through an online initiative by Charity Buzz and purchased Publicolor products, customized sneakers, and bags.

The art-themed gymnasium-turned-dinner area took on a youthful look. “It is a combination of student- and staff-painted banners reflecting the mission of Publicolor,” Anderson said. The 500 guests in attendance sat at tables decorated with tablecloths splattered with paint, painted chairs, and centerpieces designed by artist Vadis Turner, made of donated Benjamin Moore paint cans, used artist tape, paintbrushes, rollers, and tissue paper. Light sculptures made of hula hoops, extension cords, and exposed lightbulbs in the large gym were designed by Leni Schwendinger Light Projects and installed by Robert Stark Lighting. To further the art theme, pink and orange balloons and Benjamin Moore paint cans lined the room, and students wore colorful Publicolor T-shirts.

David Ziff Cooking catered the event, offering a family-style meal with vibrantly colored vegetable dishes like butternut squash, brussels sprouts, and grilled asparagus paired with grilled salmon and Mediterranean couscous. Desserts served on platters included chocolate cupcakes with colorful confetti and lemon tartlets.

The night concluded with a presentation onstage honoring CNN’s Soledad O’Brien and the Estée Lauder Companies’ volunteers, stories from Publicolor participants, and the gala's first live auction, led by Swann Galleries’ president Nicholas Lowry, which incited lightning rounds of raising money for scholarships. Speeches and stories were followed by a sing-along of Ben E. King’s “Stand By Me,” with students in the program, Publicolor staff, and other guests joining in.

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Photo: Ben Hider Photography
About 500 guests attended the fund-raiser at the Upper West Side's Martin Luther King Jr. High School, which put students, guests, and artists to work painting.
About 500 guests attended the fund-raiser at the Upper West Side's Martin Luther King Jr. High School, which put students, guests, and artists to work painting.
Photo: Ben Hider Photography
To prevent guests from splattering paint on their formal wear, Publicolor provided Tyvek jumpsuits for all attendees.
To prevent guests from splattering paint on their formal wear, Publicolor provided Tyvek jumpsuits for all attendees.
Photo: Ben Hider Photography
Set up with groupings of tables, the hallways of the school were used for cocktails and painting.
Set up with groupings of tables, the hallways of the school were used for cocktails and painting.
Photo: Ben Hider Photography
To help the students and guests create artwork, each table was assigned a team leader. Leaders included notable names from fashion, interior design, and graphic design.
To help the students and guests create artwork, each table was assigned a team leader. Leaders included notable names from fashion, interior design, and graphic design.
Photo: Ben Hider Photography
Fashion designer Nicole Miller was one of the team leaders for the evening, and her table spawned color and creativity.
Fashion designer Nicole Miller was one of the team leaders for the evening, and her table spawned color and creativity.
Photo: Ben Hider Photography
Not all painting was done by hand.
Not all painting was done by hand.
Photo: Ben Hider Photography
In addition to cocktails and painting, the reception allowed guests to shop for T-shirts, bags, and other Publicolor products.
In addition to cocktails and painting, the reception allowed guests to shop for T-shirts, bags, and other Publicolor products.
Photo: Ben Hider Photography
Painted items available for purchase, including sneakers and bags, doubled as decor set on ladders.
Painted items available for purchase, including sneakers and bags, doubled as decor set on ladders.
Photo: Ben Hider Photography
Tables in the dinner area were topped with colorful cans of Izze and paint-inspired centerpieces designed by Vadis Turner.
Tables in the dinner area were topped with colorful cans of Izze and paint-inspired centerpieces designed by Vadis Turner.
Photo: Ben Hider Photography
Sculptural lighting made from materials like extension cords and hula hoops lit the large gymnasium where dinner took place.
Sculptural lighting made from materials like extension cords and hula hoops lit the large gymnasium where dinner took place.
Photo: Ben Hider Photography
Other decorative elements in the gym included dozens of pink and orange balloons, chairs in a variety of colors, and tablecloths splattered with paint.
Other decorative elements in the gym included dozens of pink and orange balloons, chairs in a variety of colors, and tablecloths splattered with paint.
Photo: Ben Hider Photography
This year Publicolor honored CNN's Soledad O'Brien (pictured) and the Estée Lauder Companies' volunteers for their support and work.
This year Publicolor honored CNN's Soledad O'Brien (pictured) and the Estée Lauder Companies' volunteers for their support and work.
Photo: Ben Hider Photography
This year marked the first 'Scholarships Now!' auction, conducted by Nicholas Lowry, president of Swann Galleries.
This year marked the first "Scholarships Now!" auction, conducted by Nicholas Lowry, president of Swann Galleries.
Photo: Ben Hider Photography
The night ended with Publicolor students leading a sing-along of 'Stand By Me.'
The night ended with Publicolor students leading a sing-along of "Stand By Me."
Photo: Ben Hider Photography
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