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  1. Catering & Design
  2. Event Design & Decor

The Week in Events: Boston's Vertical Fashion Show, a Tailgate for Univision Deportes, and Toronto's Futuristic 'Massive Party.'

Beth Kormanik
April 27, 2012

Here’s a look at 10 highlights from our event coverage this week, including Boston's vertical fashion show, a tailgate party for Univision Deportes in New York, a 1940s-style U.S.O. bash in Palm Beach, and Toronto's futuristic Massive Party.

Revere Hotel Boston Common’s Vertical Fashion Show
Revere Hotel Boston Common’s Vertical Fashion Show
A 24-story vertical banner, emblazoned with the words "Revere Hotel Boston Common," served as the runway for an unusual fashion show marking the hotel’s grand opening April 18. Attracting 150 guests, the presentation saw harnessed rock climbers-turned-models sashaying down the facade of the building wearing hotel uniforms and fashions from British designer Ted Baker. The goal of what planners called the "vertical fashion show" was to introduce the luxury boutique hotel to the city and promote its brand through references to Boston’s history.
Photo: Brian Snyder/Reuters
International Pow Wow
International Pow Wow
U.S. Travel Association’s International Pow Wow, the travel industry's major international marketplace and the largest generator of travel to the country, just wrapped its run from Sunday through Wednesday at the Los Angeles Convention Center. The last time the event came to town was in 2004, prior to the city's development of L.A. Live—and a total of $7 billion in capital improvements. The newly renamed Los Angeles Tourism & Convention Board and other local sponsors and participants were eager to show off. A fireworks show over the Hollywood & Highland Center added drama and celebrated 125 years of Hollywood at the opening-night gala on Sunday.
Photo: Line 8 Photography
Historical Society of Palm Beach County Young Friends U.S.O. Bash
Historical Society of Palm Beach County Young Friends U.S.O. Bash
The Young Friends of the Historical Society of Palm Beach County held a World War II-era swing-dance party fund-raiser on April 20. Inspired by the special exhibition 'Paradise in Peril: World War II in Palm Beach County,' now on display at the Johnson History Museum, the evening mimicked a 1940s-style U.S.O. bash, with vintage army decor, big band music, classic cocktails, and even drinks in hip flasks.
Photo: Lucien Capehart Photography, Inc.
Ann & Robert H. Lurie Children’s Hospital Preview Gala
Ann & Robert H. Lurie Children’s Hospital Preview Gala
On April 20, almost four years to the day after the groundbreaking ceremony that signaled the start of its construction, the Ann & Robert H. Lurie Children's Hospital of Chicago hosted a glittery, celebrity-packed benefit. Sarah Jessica Parker was the M.C. At the end of the evening, she read aloud an email from her sister-in-law, who has a close connection to Children's Memorial Hospital. She also gave a toast in each of the three dining rooms before dinner and read John F. Kennedy's famous quotation, "Children are world's most valuable resource, and its best hope for the future"
Photo: Jeff Schear/Getty Images for Ann and Robert H. Lurie Hospital of Chicago
Corcoran Ball
Corcoran Ball
The Corcoran Gallery of Art in Washington hosted 800 people April 20 for its annual black-tie ball as well as a lower-priced after-party to attract a younger demographic to the event. Several galleries featured decor in homage to French design since the honorary chair was the French ambassador, while all focused on colors inspired by the artwork in the respective galleries.
Photo: Tony Brown/imijphoto.com
Art Gallery of Ontario’s Massive Party
Art Gallery of Ontario’s Massive Party
The Art Gallery of Ontario offered 1,800 guests a glimpse into the future of art at its annual Massive Party fund-raiser on April 19. Organizers encouraged guests to tweet, filling in the blank after the hashtag #TheFutureOfArtIs before and during the event to foster guest interaction and build buzz. Tweets were incorporated into projections on the gallery’s spiral staircase, an interactive installation, and screens that showed off the latest hashtag responses.
Photo: Emma McIntyre for BizBash
Mercedes-Benz Transmission L.A.: A.V. Club Pre-Opening Party
Mercedes-Benz Transmission L.A.: A.V. Club Pre-Opening Party
Avant/Garde Diaries, a Daimler/Mercedes-Benz-backed initiative to bring together art and culture communities, launched its second festival on April 19, kicking off the buzzy, Mike D-curated 'Mercedes-Benz Transmission L.A.: A.V. Club' with a pre-opening party at the Geffen Contemporary at MOCA downtown. Santigold was the evening’s headline act; she was also performing at Coachella, but was able to book the MOCA gig despite her Goldenvoice contract after Mike D himself called in a favor.
Photo: Kevin Winter/Getty Images for Mercedes-Benz
Univision Deportes Network Launch Party
Univision Deportes Network Launch Party
Rather than host a formal corporate function, Univision opted to celebrate the launch of its new all-sports network, Univision Deportes, with a tailgate-style party on April 19. The event at Industria Superstudio in New York saw attendees in suits snack on tacos at picnic tables and execs flaunt their goal-kicking skills at a soccer simulator.
Photo: Greg Buyalos
School of the Art Institute of Chicago’s Fashion Show
School of the Art Institute of Chicago’s Fashion Show
On April 19, the School of the Art Institute of Chicago hosted its annual fashion show. After three daytime showings of the 300-look student fashion show, the evening gala component, known as 'The Walk,' included cocktails, a presentation of the Legend of Fashion award to alumna Cynthia Rowley, a strolling dinner, and yet another rendition of the thorough show.
Photo: Sara Condo
AOL Digital NewFront
AOL Digital NewFront
AOL took to Highline Stages Tuesday to host its first Digital Content NewFront with a Sleep No More-inspired affair. The three-panel event saw appearances by Arianna Huffington, Michael Eisner, and Nina Garcia. As the evening came to a close, AOL C.E.O. Tim Armstrong and Marlo Thomas announced the winner of a new Ford Mustang.
Photo: Brian Virgo
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