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  1. Catering & Design
  2. Event Design & Decor

MoMA's Tribute to Quentin Tarantino Gets Monochromatic, Masculine Look

Anna Sekula
December 6, 2012

After designing a romantic red look for the tribute to Pedro Almodóvar last year, the Museum of Modern Art opted for a more masculine design at its film benefit honoring Quentin Tarantino Monday. But rather than plaster the walls with explicit references to the filmmaker's iconic movies, the New York art institution crafted a more subtle homage with a color palette of indigo and a commissioned sketch of Tarantino.

Overseen internally by Tania Abitbol and Pamela Eisenberg of the special programming and events department, the event saw MoMA's atrium carpeted in blue and filled with clear Lucite tables. Nathan Milner's sketch—artwork commissioned by Tarantino that depicted the director and iconic characters from his films—was incorporated into visuals, used on the step-and-repeat, and used in the dinner program. For the performance by RZA, who produced the music for Kill Bill: Vol. 1,  the organizers worked with the museum's in-house audiovisual team to layer shapes and graphics over a movie from the hip-hop artist.

The benefit raised more than $1.1 million for the museum.

Instead of the typical step-and-repeat, the organizers opted to integrate a commissioned sketch into the backdrop for the celebrity arrivals area, placing the artwork in rows to emulate a film strip.
Instead of the typical step-and-repeat, the organizers opted to integrate a commissioned sketch into the backdrop for the celebrity arrivals area, placing the artwork in rows to emulate a film strip.
Photo: Nadia Chaudhury/BizBash
To separate the red carpet from the check-in desk, MoMA's in-house team used more than 150 running sheets of boxwood hedging to create a 10-foot-tall, leafy divider. With no flowers in the rest of the space, the greenery gave the entrance a more intimate feel.
To separate the red carpet from the check-in desk, MoMA's in-house team used more than 150 running sheets of boxwood hedging to create a 10-foot-tall, leafy divider. With no flowers in the rest of the space, the greenery gave the entrance a more intimate feel.
Photo: Nadia Chaudhury/BizBash
The imagery of Tarantino carried through to the night's program, where die-cuts were designed to look like bullet holes.
The imagery of Tarantino carried through to the night's program, where die-cuts were designed to look like bullet holes.
Photo: Nadia Chaudhury/BizBash
A mix of round and rectangular clear Lucite tables formed the dinner setup in the atrium. The sleek look was matched by clear chargers and ghost chairs; clusters of pillar candles replaced flowers as centerpieces.
A mix of round and rectangular clear Lucite tables formed the dinner setup in the atrium. The sleek look was matched by clear chargers and ghost chairs; clusters of pillar candles replaced flowers as centerpieces.
Photo: Nadia Chaudhury/BizBash
As a way to change up the atrium, a space familiar to the event's guests, the organizers built a raised platform around the perimeter. Long tables and 8-foot couches upholstered in the same indigo blue as the carpeting stood on the level, framing the space.
As a way to change up the atrium, a space familiar to the event's guests, the organizers built a raised platform around the perimeter. Long tables and 8-foot couches upholstered in the same indigo blue as the carpeting stood on the level, framing the space.
Photo: Nadia Chaudhury/BizBash
Hip-hop artist RZA, who produced the music for Tarantino's Kill Bill Vol. 1, performed at the event.
Hip-hop artist RZA, who produced the music for Tarantino's Kill Bill Vol. 1, performed at the event.
Photo: Scott Rudd
For the performance, the organizers worked with the museum's in-house audiovisual team to layer shapes and graphics over a movie from RZA.
For the performance, the organizers worked with the museum's in-house audiovisual team to layer shapes and graphics over a movie from RZA.
Photo: Nadia Chaudhury/BizBash
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