10 Masculine Ideas for Guy-Focused Events

A masculine, residential-style look was among the reoccurring design styles seen at award show after-parties in Los Angeles this season. Spotted were details like deep-buttoned leather sofas, potted palms, and muted color tones of chocolate, copper, and gold. AMC’s Golden Globes party (pictured), held in the Stardust Room at the Beverly Hilton, included a sleek, upscale environment meant to feel like a retro-style club. Benarroch Productions created the look.

Colin Cowie returned to produce Cash Money Records' annual pre-Grammy awards party this year. The event had a vintage Las Vegas theme—think Rat Pack mixed with Crazy Horse. At the entrance to the soundstage at the Lot in West Hollywood was a vintage 1951 Cadillac convertible. Throughout the space inside were palm trees and a section of cabanas.

At the Saguaro Desert Weekender parties at the Coachella Valley Music and Arts Festival last year, a free, old-timey barbershop station took over the lobby of the Saguaro Palm Springs.

In October, the BizBash IdeaFest New York took to the Jacob K. Javits Convention Center, where a wall of potted succulents at the Zak Events booth offered a clever way to display escort cards at events. Plus, they served as takeaway gifts. Succulents create a more masculine—call it unisex—look than flowers.

After designing a romantic red look for the tribute to Pedro Almodóvar last year, the Museum of Modern Art opted for a more masculine design at its film benefit honoring Quentin Tarantino in December. The event's sleek look was matched by clear chargers and ghost chairs; clusters of pillar candles replaced flowers as centerpieces.

Design Industries Foundation Fighting AIDS hosted its 16th annual Dining by Design event in New York, where the table for Rottet Studio and Morgans Hotel Group displayed leather walls, exposed lightbulbs, and dishware that resembled curled-up book pages.

At Playboy's Super Bowl party presented by Crown Royal, sponsor Tabasco invited chef John Besh to create a menu for the evening. The dishes, which included "Buffaleaux" sliders and fried chipotle shrimp tacos, were all seasoned with the hot sauce.

As part of the national launch for its flat-front pants, Dockers hosted a gifting suite during Super Bowl XLIV weekend in 2010 at the DoubleTree Surfcomber Hotel in Miami. The company offered an on-site tailor doing alterations, distressing, patchwork, and monogramming.

Under Armour, a sponsor of the N.F.L. Scouting Combine for prospective players, invited fans to test themselves in the same drills at the Super Bowl N.F.L. Experience this year. Fans who ran the 40-yard "Run to Daylight" dash were timed, with the fastest daily participant awarded prizes. Participants wore R.F.I.D. bracelets to sign up for the activities, which allowed them to share their times on social media networks as well as enter a drawing for two tickets to the big game.

At this year's Super Bowl, retailer Express hosted a pop-up shop at the Hyatt French Quarter where invited celebrities and athletes could choose from several button-down shirts and have them embroidered right on the spot. The display also included matching ties and other accessories, as well as a lounge area.