Kalla, a high-end floral bouquet service, launched in Miami with a bash at Soho Beach House on March 13. Held on the rooftop, the event taught guests about the new service through floral displays, iPad tutorials, springy pastel chocolates, and take-home gifts. Here's a look inside the flower-filled soiree, which was produced by the Riviere Agency.
Photo: World Red Eye
Photo: World Red Eye
Photo: Courtesy of Kalla
Photo: World Red Eye
Photo: World Red Eye