Kalla, a high-end floral bouquet service, launched in Miami with a bash at Soho Beach House on March 13. Held on the rooftop, the event taught guests about the new service through floral displays, iPad tutorials, springy pastel chocolates, and take-home gifts. Here's a look inside the flower-filled soiree, which was produced by the Riviere Agency.
At the event, Kalla arrangements were displayed on pedestals. Each bouquet had a corresponding iPad that offered more information.
Photo: World Red Eye
A houndstooth-pattern step-and-repeat was constructed on site using lumber and live flowers.
Photo: World Red Eye
Guests left with boxes holding tiny floral arrangements.
Photo: Courtesy of Kalla
Entertainment included a "flower woman" on stilts. The performer, World Gate Entertainment, posed with guests and handed out so-called "flower fortunes."
Photo: World Red Eye
