This week's roundup includes a photo opportunity with an elf in Chicago, a giant snow globe in Los Angeles, a ball pit at a Tumblr party in New York, and Boston's first macaron truck.
On December 13, actress and director Bryce Howard hosted a festive Canon promotion at Hollywood & Highland in Los Angeles. Guests used borrowed Canon cameras to snap photos of the activation, which included a 30-foot, three-story snow globe.
On December 4, the AIDS Foundation of Chicago hosted its 13th annual "World of Chocolate" gala at Union Station. One photo activation, called "Take an Elfie," encouraged guests to posed with a costumed character inspired by the Elf on the Shelf books and dolls.
On December 4, the Chicago Botanic Garden hosted its "All Aboard" fund-raiser. After viewing the garden's elaborate, indoor miniature train set, guests had dinner in one of three dining rooms decorated by Event Creative. One room, with a "Frozen Radiance" theme, used glossy all-white furniture and frosty blue lighting to create an icy look.
On December 10, Tumblr hosted its “Year in Review” bash at New York's Brooklyn Night Bazaar. Produced by NVE: The Experience Agency, the event had a 10- by 10-foot ball pit that producers installed in front of a wall bearing the event's hashtag. Guests jumped into—and posed for photos in—the nostalgic activation, which was filled with 18,000 multicolored balls.
Guests received tags on the way into Old Navy's holiday event, which was held on December 6 at Fig & Olive in Los Angeles. Guests could write their address on a tag, tie it to one of the cut trees in the party space, and have the tree delivered to their home following the event.
Caravents hosted its #CocktailsWithCaravents party, benefiting Dress for Success, at Mr C. in Beverly Hills. Through guests’ donations, the December 1 event collected more than 250 pieces of clothing, accessories, and beauty products to donate to the charity. Over the course of the evening, the team added the items to what began as an empty closet display.
On December 9, PR firm BWR hosted its in-office holiday preview. At the event, Starring Fragrances set up a make-your-own bath salts bar with holiday-appropriate ingredients that followed the red and white theme.
Television network Ion recently created a custom truck that served up wraps for breakfast, lunch, and dinner to consumers in New York. While waiting for their food, guests could preview this season’s five original holiday movies on the side of the vehicle and snap a quick photo with one of the stars. The activation was produced by the Michael Alan Group.
Looking for fresh catering ideas for 2015? Billed as Boston’s first macaron truck, Cameo Macaron is a pale pink vehicle decked with Paris-inspired images. Serving the delicate treats in flavors such as Rose Petal and Island Coconut, owner Kinesha Elizabeth Goldson rents out the truck for private functions. She also works with local event firm Behind the Design to create custom dessert tables for weddings and events.
Chicago rental company Shadow Box Dreams specializes in vintage furnishings. Owner Elaine Juriduco stocks pieces from all eras, focusing on French and provincial furniture such as sofas, settees, tables, and chairs. She also offers accent pieces such as old suitcases and vintage gumball machines. Juriduco previously focused on weddings, but she now provides services for meetings and events.
