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  1. Catering & Design
  2. Event Design & Decor

See How Tech and Fashion Mixed at the Met Gala

This year's Metropolitan Museum of Art Costume Institute benefit featured fashion and decor inspired by its tech company sponsors.

Jim Shi
May 10, 2016

The numbers are staggering: One million flowers. Seventy-thousand square yards of carpet. Fifty-thousand work hours. And 610 dinner guests. The Metropolitan Museum of Art’s 2016 Costume Institute benefit—which celebrated “Manus x Machina: Fashion in an Age of Technology” and was sponsored by Apple—didn’t go the traditional route with iPads and Apple Watches. Instead, the relatively minimalist environs created by event producer Raul Avila proved to be both intellectually and aesthetically pleasing; decor was high-concept but pared-down and elegant, not unlike the dozens of iPhones used throughout the night to document the "party of the year.
"

The benefit, which raised about $13.5 million, was planned by Vogue’s director of special projects, Sylvana Ward Durrett. She worked with the Metropolitan Museum of Art’s in-house staff, including Clyde Jones, senior vice president for institutional advancement; Kristin MacDonald, deputy chief development officer for events; and Bronwyn Keenan, deputy chief special events officer.


As with years past, the glittery intersection of A-list movie stars, music phenoms, art and fashion world titans, and society figures drew the likes of Beyoncé, Apple C.E.O. Tim Cook, Nicole Kidman, Tom Ford, and Madonna. As is tradition, the fashion stayed on theme; for example, Claire Danes’s super-structured Zac Posen dress boasted state-of-the-art LED lighting and fiber optics—its designer taking cues from technology in fashion, not unlike Isaac Singer’s 1851 sewing machine or today’s 3-D printing.


As guests arrived at the museum, they were greeted by a non-traditional sisal carpet that featured a hand-stenciled hot-pink-and-red DNA double helix, inspired by the exhibition’s case studies that decoded the handmade and machine-made in fashion. “We asked ourselves, ‘How do we combine man-made and machine-made and make something beautiful?” said Avila, who has worked on the gala for 10 consecutive years.

In the Great Hall, what had been a one-dimensional double helix soared to three-dimensional grandiosity via a towering 65-foot-tall sculpture. One helix was fashioned from 400 yards of floral-print white lace placed on aluminum panels; the other comprised 200,000 roses, which were artificial to keep the helix under 1,500 pounds so it could be rigged entirely from the ceiling. 


“The helix was definitely challenging,” said Avila. “Despite working with engineers and architects, you really don’t know what problems you could run into until 6 p.m. on Sunday as it’s being built. Is it going to work or not?” Production for the gala started one week in advance, while breakdown started at midnight Tuesday morning and was completed two days later. Avila employed 300 staffers from start to finish. 


Guests moved through various areas of the museum during the event. After viewing the exhibit—Andrew Bolton’s first since being named curator in charge—guests entered the Petrie Court for cocktails. The area was lined with daybeds in blue and lavender.

Then, for dinner in the Temple of Dendur, a green-and-white theme meal was served. “We wanted a spring California menu in honor of Apple,” said Sean Driscoll, partner and co-owner of Glorious Foods, of the green asparagus, baby white asparagus, white sturgeon caviar, and mint sauce. Driscoll and a team of staffers, including his co-partner Jean-Claude Nédélec, even traveled to Apple's home of San Francisco to sample the city’s local cuisine and choose Napa Valley wines to serve. “We focused on healthy eating, farm-to-table ingredients … but not too literally,” added Driscoll, noting how the farm-to-table elements were a loose take on the “manus” component of the exhibit. As a further tongue-in-cheek nod to Apple, an apple green sorbet dessert came served in a frozen green apple shell.

Following the gala, where the Weeknd performed followed by DJ legend Grandmaster Flash, a bevy of after-parties took place throughout the city: Apple hosted the official after-party at Top of the Standard (also known as the Boom Boom Room) in the meatpacking district, while Balmain’s Olivier Rousteing held court at Gilded Lily and the Weeknd and Naomi Campbell commandeered Up & Down nightclub.

At the center of the Met's Great Hall, the information desk was shrouded in red roses while a 65-foot double helix rose to the top of the ceiling, anchored in place at a rigged point. One strand comprised 250,000 silk roses while the other featured laser-cut off-white lace—both of which got lighter in hue as they extended into the dome. 'This was my first time using artificial roses and my first time hanging something rigged from the ceiling,' said Raul Avila, the Met Gala's long-standing producer. 'Lightweight was key so as not to exceed [the weight restriction of] 1,500 pounds.'
At the center of the Met's Great Hall, the information desk was shrouded in red roses while a 65-foot double helix rose to the top of the ceiling, anchored in place at a rigged point. One strand comprised 250,000 silk roses while the other featured laser-cut off-white lace—both of which got lighter in hue as they extended into the dome. "This was my first time using artificial roses and my first time hanging something rigged from the ceiling," said Raul Avila, the Met Gala's long-standing producer. "Lightweight was key so as not to exceed [the weight restriction of] 1,500 pounds."
Photo: Courtesy of the Metropolitan Museum of Art/BFA.com/Shutterstock
Inspired by a DNA double helix, the 'red' carpet in the arrivals tent was patterned and hand-painted sisal, with a red-and-pink double helix extending up the steps and into the museum's Great Hall. It took six months to stencil the carpet, a first for Avila and his team. 'We decided for the first time to bring the helix concept to guests the moment they arrived,' said Raul Avila, the Met Gala's long-standing producer. 'It’s the party of the year, so you really have to make it look like the party of the year.'
Inspired by a DNA double helix, the "red" carpet in the arrivals tent was patterned and hand-painted sisal, with a red-and-pink double helix extending up the steps and into the museum's Great Hall. It took six months to stencil the carpet, a first for Avila and his team. "We decided for the first time to bring the helix concept to guests the moment they arrived," said Raul Avila, the Met Gala's long-standing producer. "It’s the party of the year, so you really have to make it look like the party of the year."
Photo: Courtesy of the Metropolitan Museum of Art/BFA.com/Shutterstock
Thirty female models stationed in front of the transformed information desk served as ushers, guiding guests through the receiving line and then to cocktails and dinner.
Thirty female models stationed in front of the transformed information desk served as ushers, guiding guests through the receiving line and then to cocktails and dinner.
Photo: Courtesy of the Metropolitan Museum of Art/BFA.com/Shutterstock
Because this year's Costume Institute exhibit is located in the Robert Lehman Wing galleries on the first floor and ground level, the museum's grand staircase sat unused. Instead, Avila erected a 16-by-22-foot receiving wall at the staircase arch that was covered with 500,000 fresh red roses; cherry blossoms in urns also lined the room. The wall served as a backdrop for guests like this year's host committee and Vogue editor Anna Wintour.
Because this year's Costume Institute exhibit is located in the Robert Lehman Wing galleries on the first floor and ground level, the museum's grand staircase sat unused. Instead, Avila erected a 16-by-22-foot receiving wall at the staircase arch that was covered with 500,000 fresh red roses; cherry blossoms in urns also lined the room. The wall served as a backdrop for guests like this year's host committee and Vogue editor Anna Wintour.
Photo: Courtesy of the Metropolitan Museum of Art/BFA.com/Shutterstock
For dinner, guests entered the Temple of Dendur through an arched doorway in a 70-by-20-by-10-foot wall made of 300,000 roses. Because no props could be hung from the ceiling in the room, decor was largely grounded to the floor. To maintain longevity, the roses were conditioned at Avila's Brooklyn studio for three days, then cut on Sunday morning and set in an environment where moisture was closely regulated. The wall was installed later that day.
For dinner, guests entered the Temple of Dendur through an arched doorway in a 70-by-20-by-10-foot wall made of 300,000 roses. Because no props could be hung from the ceiling in the room, decor was largely grounded to the floor. To maintain longevity, the roses were conditioned at Avila's Brooklyn studio for three days, then cut on Sunday morning and set in an environment where moisture was closely regulated. The wall was installed later that day.
Photo: Courtesy of the Metropolitan Museum of Art/BFA.com/Shutterstock
In total, 300 table arrangements were created for the dinner, and 65 tables sat 610 guests.
In total, 300 table arrangements were created for the dinner, and 65 tables sat 610 guests.
Photo: Courtesy of the Metropolitan Museum of Art/BFA.com/Shutterstock
The roses on the wall ranged from white to lavender to red, and extended from north to south across the entire width of the room. In total, 250 people spent 200 hours setting up, which amounted to 50,000 hours total.
The roses on the wall ranged from white to lavender to red, and extended from north to south across the entire width of the room. In total, 250 people spent 200 hours setting up, which amounted to 50,000 hours total.
Photo: Courtesy of the Metropolitan Museum of Art/BFA.com/Shutterstock
Seven different types of flowers—including peonies, anemones, and ranunculus, all of which were flown 2,500 miles from Columbia to New York—were used in the centerpiece arrangements. White-washed cherrywood reception chairs featured beige linen cushions.
Seven different types of flowers—including peonies, anemones, and ranunculus, all of which were flown 2,500 miles from Columbia to New York—were used in the centerpiece arrangements. White-washed cherrywood reception chairs featured beige linen cushions.
Photo: Courtesy of the Metropolitan Museum of Art/BFA.com/Shutterstock
Dinner tables covered in pale blue and lavender cloths featured silver cup centerpieces with red, burgundy, and lavender florals. Custom-printed chargers had a deconstructed rose pattern, a nod to the 'machina' aspect of the exhibit. 'You can’t take the theme too literal … you have to think about what the party is about and let the exhibition shine,' said Avila.
Dinner tables covered in pale blue and lavender cloths featured silver cup centerpieces with red, burgundy, and lavender florals. Custom-printed chargers had a deconstructed rose pattern, a nod to the "machina" aspect of the exhibit. "You can’t take the theme too literal … you have to think about what the party is about and let the exhibition shine," said Avila.
Photo: Courtesy of the Metropolitan Museum of Art/BFA.com/Shutterstock
In a tongue-in-cheek nod to Met Gala underwriter Apple, Glorious Foods created a dessert of green-apple sorbet served in hollow apple shells that were resting on a spun-sugar nest with rhubarb compote. Also on the green-and-white-theme menu: an appetizer of green- and baby white-asparagus with white sturgeon caviar, and entrée choices of grilled lamb chops with wild mint or wild striped bass with California dill sauce. Both were served with Napa Valley wines.
In a tongue-in-cheek nod to Met Gala underwriter Apple, Glorious Foods created a dessert of green-apple sorbet served in hollow apple shells that were resting on a spun-sugar nest with rhubarb compote. Also on the green-and-white-theme menu: an appetizer of green- and baby white-asparagus with white sturgeon caviar, and entrée choices of grilled lamb chops with wild mint or wild striped bass with California dill sauce. Both were served with Napa Valley wines.
Photo: Courtesy of the Metropolitan Museum of Art/BFA.com/Shutterstock
The Weeknd performed at this year's gala. His more relaxed presentation style in comparison to past gala performers meant that producers only needed to ensure a proper stage was set for his use.
The Weeknd performed at this year's gala. His more relaxed presentation style in comparison to past gala performers meant that producers only needed to ensure a proper stage was set for his use.
Photo: Courtesy of The Metropolitan Museum of Art/BFA.com/Shutterstock
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