The spring season brings an abundance of floral varieties for use throughout events—as tabletop centerpieces, of course, but also in on-trend floral walls, as step-and-repeat backdrops, on bars and catering stations, and in other unexpected ways. These are 15 recent examples of surprising, or simply stunning, uses for flowers within event spaces.
La Tavola Fine Linen Rental hosted its new collection release party at the Lombardi House in Los Angeles in April. There, the linen company joined with decor and design partners Found Vintage Rentals, Casa de Perrin, and Louloudi Design, which created the florals that complemented a dramatic ombre look at a long table.
Photo: Joel Eckman Maus
Be Inspired PR hosted and produced a social event showcase at L.A.’s Hudson Loft in March. Foxtail Florals’ designs decorated a lounge area from Couture Events meant to riff on a "fancy" theme.
Photo: Anna Delores
At Be Inspired's "Tassels & Tastemakers" event, flowers from the Hidden Garden decorated a lounge and hanging dessert display designed by A Good Affair.
Photo: Anna Delores
Vines trailed from the hanging display, and sprays of vibrant florals on the hanging shelves complemented the colors of detailed one-bite desserts from Beverly's Bakery.
Photo: Anna Delores
In March, Russell Harris Event Group produced a Fox party to celebrate the 100th episode of New Girl. Squat arrangements of monochromatic yellow blooms popped against tabletops.
Photo: Dan Scott
At Rachel Zoe's Zoeasis party in Palm Springs, California, during Coachella's first weekend in April, oversize desert flowers in bright hues topped bars and other surfaces in the open-air party space.
Photo: Tory Stolper
For an event known as the Retreat at Palm Springs' Korakia Pensione during Coachella's first weekend, a long rustic table was set with bohemian touches like blooms in metallic vases topping trays.
Photo: Alesandra Dubin/BizBash
Floral walls have been a popular photo backdrop on the Coachella party circuit. A lush and vibrant pink wall was set up at the Amazon Style Code Live Soiree at the Retreat.
Photo: Jonathan Leibson/Getty Images for Lodger Flms
Bronson van Wyck of Van Wyck & Van Wyck designed a floral wall behind various auction items for the Foundation Fighting Blindness World Gala at New York’s Cipriani Wall Street in April.
Photo: Nicholas Hunt/Getty Images for Foundation Fighting Blindness
At the de Young Museum’s “Bouquets to Art” annual design showcase in San Francisco, florists created arrangements inspired by pieces in the museum’s permanent collection.
Photo: Drew Altizer
At a press preview for the Sugar Paper and Target office collection at the Annenberg Community Beach House in Los Angeles in April, the brands showed off new products in a feminine space decorated with pastel spring blooms in simple glass vessels.
Photo: Courtesy of Sugar Paper
At the American Cancer Society’s Discovery Ball in Chicago in April, enormous spherical floral centerpieces topped tables—held in clear glass vessels so as not to disrupt guests' sight lines.
Photo: Courtesy of the American Cancer Society
In February, World Kitchen took over a New York City townhouse and transformed it into a showcase of its products for influencers and bloggers. Alongside decor made from kitchenware, ranunculus in shades of red and pink decorated mixed-metallic tabletops.
Photo: Pearcey Proper
Urban Decay hosted an event at Disneyland in April to celebrate the brand’s Alice in Wonderland collection for the upcoming Through the Looking Glass Disney movie. Colorful blooms decorated a table set for a tea party with fancy china, and decorated hedging and topiaries alongside it.
Photo: Courtesy of Urban Decay
The multicolored arrangements in red and purple added dimension alongside the heavily patterned china. Teapots, books, and clocks also tied into the Alice in Wonderland theme.
Photo: Courtesy of Urban Decay
