Unlike other events that lend themselves readily to highly produced spectacles, press conferences have traditionally been understated affairs. The traditional setup involves an ordinary stage with a lectern and microphone, facing chairs set for members of the press. But some press conferences have broken with tradition to add a bit of splashiness to their presentations, with details such as slick staging or seating, eye-catching backdrops, or interactive elements. These nine examples provide inspiration for jazzing up the experience to keep members of the media engaged—and to provide visual interest for their cameras.
The Beverly Center
Photo: Sean Twomey/2Me Studios
Victoria’s Secret
Photo: Courtesy of Victoria's Secret
Victoria’s Secret
Photo: Courtesy of Victoria's Secret
The Beverly Center
Photo: Sean Twomey/2Me Studios
Cubs Convention
Photo: Steve Green
Philadelphia International Festival of the Arts
Photo: Courtesy of the Kimmel Center for the Performing Arts
Sony at the Electronic Entertainment Expo
Photo: Chris Weeks/Getty Images for Sony Computer Entertainment America
Jenny Craig
Photo: Theo Wargo/WireImage for Jenny Craig
State Farm Insurance
Photo: Jessica Torossian for BizBash