GIFT: Gamble With Your Company's Name

Nothing is more appreciated in a gift bag than a useful gift—after all, who needs another lipstick in a shade they can't wear? Carta Mundi can customize decks of cards, from a standard deck of 52 to homegrown games that your company creates that involve a player with your product or brand. The cards can also be cut in different shapes and sizes. One success story: The UK version of Esquire magazine branded its own deck with pictures of past cover girls and packaged it with the newsstand issues last July, resulting in a 35 percent increase in sales. —Suzanne Ito
Posted 08.27.03