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Tu Ciudad Favors Special Occasions, Vibiana

Michael Montanez
Michael Montanez
Photo: Ken Kwok Photography

Michael Montanez is the director of marketing and promotions for Tu Ciudad, an English-language magazine about Latino Los Angeles. As a founding manager of the city publication and with 10 years of experience overseeing custom productions, he executes a variety of special editorial and advertising events throughout the year. The magazine's signature event is the celebrity-driven party "Hip Hot Now."

Production: “For most of the magazine’s parties, we execute in-house. However, for our special and large-scale celebrations, we rely on the expertise of Mistyka Garcia at Special Occasions. She cleverly balances sophisticated backdrops with hip environments. Her team is very sensitive to our modest budgets and provides superb service.”

Venue: “I spent a number of years in the architecture and design industry, so I’m always drawn to spaces that require some imagination. Vibiana is a fantastic destination. Its scale and history make for a dramatic environment enhanced by your own twist on the old. On the smaller side, I love furniture showrooms. The exquisite designs of Minotti in West Hollywood are the quintessential expression of chic L.A. living. It was the perfect setting for one of the magazine’s first parties.”

Catering: “For years, I had the best luck with Bistro 45 in Pasadena for delicious tray-passed corporate receptions. And my saving grace at the magazine is George at Cha Cha Cha, who understands the magazine’s preference for contemporary Latino hors d’oeuvres.”
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