Target to Offer Back-to-School Promo for U.C.L.A. Freshmen

Labor Day traditionally signals the unofficial end of summer—the last stop before back-to-school season. Come September 23, Target plans to kick off that season with an event for U.C.L.A. freshmen, who the retailer will bring to a local store for after-hours shopping, entertainment, and activities. Members of the class of 2013 will have a chance to board a dedicated express bus that will take them directly to the La Cienega Boulevard store for a private shopping event.

Freshman-appropriate on-site activities will include tailgating-type games, grilling, prizes, DJ Hero competitions, and a live DJ. Coca-Cola will supply product sampling and gift bags.