Silk-screened swag is nothing new, but more recently, brands have brought the printing technique to their events, showing guests how the work is done at stations set up to decorate T-shirts, tote bags, and posters on site. From music festivals to sports promotions, here's a look at where live silk-screening stations popped up.
When Absolut Vodka launched its berry-flavored liquor in 2010, the brand hosted a party at the W Chicago City Center. Guests were treated to free T-shirts, which they could customize with the product's logo and images of fruit vines and feathers.
Photo: Barry Brecheisen for BizBash
To promote its position as a sponsor of the U.S. Open tennis tournament in New York, Evian hosted the Wood Racquet Cup event in August. Held at the West Side Tennis Club in Queens, the event invited fans in attendance to silk-screen their own tote bags as take-home gifts.
Photo: Rose Chevalier/BizBash
In 2010, tequila brand Don Julio hosted a summer kickoff series at Chicago's Skylight Studios, where Black Market Caviar, a silk-screen and clothing shop, branded T-shirts on site for guests.
Photo: Stuart Rodgers Photography
At the Bonnaroo Music & Arts Festival this year, Ford presented 3,000 festival attendees with silk-screened T-shirts. The designs were inspired by art from mural artists painting at the festival.
Photo: Courtesy of Ford Motor Company
Levi's and The Fader's promotion during the 2009 run of South by Southwest had silk-screen artists Hit & Run create custom posters, which served as music-inspired souvenirs for festival-goers.
Photo: Benjamin Sklar for BizBash
Target hosted a five-hour street fair outside the High Line when the New York park opened in 2009. Staffers produced silk-screen T-shirts with designs by artist Michael De Feo.
Photo: John Minchillo for BizBash
Last year, Bon-Ton celebrated its partnership with Australian clothing brand Mambo by hosting a party for surfers and skaters at New York's Drive In Studios. At the event, attendees could choose from one of four Mambo-designed graphics for a custom silk-screen T-shirt made by Underground Press.
Photo: Jika González for BizBash
