This week's roundup includes Jet's New York skyline replica at the brand's relaunch event in Manhattan; Hulu's swag vending machine at the streaming service's Emmys party in Los Angeles; Refinery29's piggy bank pyramid at 29Rooms in Brooklyn; and IMDb's Mondrian-style studio at the Toronto International Film Festival.
E-commerce company Jet celebrated its relaunch by taking over the Sousa House NYC on September 13. The launch event showcased a replica of the New York skyline created with products that can be ordered on Jet’s website. Lippe Taylor developed the concept and produced the event in partnership with Bait Shoppe.
Riot Fest music festival took place September 14 to 16 at Douglas Park in Chicago. Deep Eddy Vodka partnered with Punk Rock & Paintbrushes, an organization that curates and sells art, to build and design a pop-up gallery space and bar at the festival. The space was lined with original works across a variety of mediums, which were available for purchase from Riot Fest performers. A portion of proceeds were donated to the Sidewalk Project and Chicago’s homeless community.
Actual cart items from Jet customers were featured in a museum-style section, representing the brand's relaunch focus to provide a more tailored experience for customers in major cities.
Following the 70th Primetime Emmys on Monday, Hulu held a party at the new Nomad Hotel Los Angeles. At an on-site vending machine, guests could get prizes including Hulu subscriptions, Lyft gift cards, and tongue-in-cheek products inspired by the company's biggest shows. At the end of the night, Shake Shack burgers were served as additional parting gifts. 15/40 Productions handled event production and design.
Audi, the official automotive partner for the Emmys, took over the new Kimpton La Peer Hotel in West Hollywood for a Friday-night event. Celebrity attendees, including Issa Rae and Samira Wiley, were chauffeured to the event in 2018 Audi vehicles, and the new Audi e-tron made its red carpet debut. The evening’s decor was inspired by the new electric car, with futuristic blue lighting and neon touches. Anchor Street Collective handled design and production.
For the first time, Nespresso Canada served as the official coffee sponsor of the Toronto International Film Festival, which took place September 6 to 16. The brand partnered with the Mint Agency to create a pop-up cafe at David Pecaut Square, where consumers could enjoy free coffee and curated coffee drinks.
The Visionary Group produced the IMDb Studio presented by Land Rover, where stars promoted their upcoming films and projects. Housed at the Bisha Hotel and Residences, the studio featured column wraps and a tinted window design in the style of the abstract artist Mondrian.
During New York Fashion Week, Alice & Olivia partnered with Booking.com for the “Passport to Wonderland” presentation, which was held September 11 at Pier 59 Studios. At the fictional Parisian Café du Stace—a nod to the designer Stacey Bendet—models gathered wearing dresses with handkerchief hems and scarf prints.
On the Hudson River, a branded yacht was available to book through Booking.com for three days during Fashion Week. It was decked out in a kaleidoscope of colors, a signature aesthetic of Alice & Olivia.
Refinery29’s experiential event, which was themed “Expand Your Reality,” returned to Brooklyn for the fourth consecutive year September 6 to 9 and September 13 to 16. The digital media brand promoted a new book based on its popular Money Diaries franchise with a purple pyramid of piggy banks.
