Crash Mansion's Ikea-decorated lounge
Photo: BizBash
In its email newsletter, Metromix promised that last night's Los Angeles launch party for the print version of its online entertainment guide would be “radder than the Oscars.” Even in light of that event's ratings bomb, the claim may have been a touch overblown.
Nonetheless, several hundred guests streamed through the new downtown concert space Crash Mansion, danced to tunes spun by DJs Diplo and Squeak E. Clean, and seemed to follow the sole rule posted on signage from event sponsor Ikea: “Make yourself at home.”
The lounge got a kitschy, cutesy look with pieces from the Swedish furniture line, such as chartreuse and plum-colored couches, psychedelic rugs, and brightly colored throw pillows—price tags still attached. Framed Metromix covers added to the decor, and the latest edition of the entertainment guide was on hand for guests to grab. The homey feel continued on the venue’s main concert floor, where guests could take a breather on leather couches decked with faux-fur throws.
Nonetheless, several hundred guests streamed through the new downtown concert space Crash Mansion, danced to tunes spun by DJs Diplo and Squeak E. Clean, and seemed to follow the sole rule posted on signage from event sponsor Ikea: “Make yourself at home.”
The lounge got a kitschy, cutesy look with pieces from the Swedish furniture line, such as chartreuse and plum-colored couches, psychedelic rugs, and brightly colored throw pillows—price tags still attached. Framed Metromix covers added to the decor, and the latest edition of the entertainment guide was on hand for guests to grab. The homey feel continued on the venue’s main concert floor, where guests could take a breather on leather couches decked with faux-fur throws.
