Invitations

In a no-expense-spared bash for the 2010 opening of its New Bond Street London flagship, Louis Vuitton created unique, numbered V.I.P. invitations that incorporated multiple elements of its travel legacy. Information about each component of the party was featured on a distinct card stock or vachetta leather piece; the final piece was a python card case bearing after-party details. The entire invite was fastened together with a leather tie and gold key—a nod to the French fashion house's luggage-making roots.

For the fall 2008 shows at London Fashion Week, fashion designer Gareth Pugh created a latex rose corsage as the invitation to the British Fashion Council's Moët & Chandon Boudoir V.I.P. room. The pieces were packaged in a Moët & Chandon box and messengered to guests.