Signage

At the culinary event at New York's Pranna on April 2, large marquee letters spelling out "Food & Wine" surrounded a lounge area.

Last January, Stella McCartney turned New York's 632 on Hudson into a cozy home-like space to showcase her pre-fall collection. In keeping with that motif, large topiaries spelling out the designer's name stood out front.

Signage from event sponsor Browns Shoes decorated the dance floor at Fashion Magazine's 35th anniversary event.

In July, a bright gobo of Thrillist's logo was splashed on the side of Chicago's Mid nightclub, one of the venues the lifestyle Web site used for its weekend-long experiential venture known as Hotel Thrillist.

Matching the color scheme in the cocktail space, large letter-shaped structures bookended by blue and white flowers marked the arrivals area of the 2012 BET Awards preshow dinner in Los Angeles.

Signage encouraged guests to share details from the event on social media sites.

Signposts high above the crowds detailed each station's chef and menu.

Part of the goal of AMC's Immortal Love pop-up was to build buzz leading up to the February 14 premiere of new shows Immortalized and Freakshow. To drive traffic into the experiential space in New York, the organizers covered the façade with bright colors and signage.

At the Taste of Tennis event, staffers with racket-shaped signs guided guests to the correct check-in areas.

Adhesive signage placed on the walls helped direct guests around the space.

Working with Fox's Bob Stillo, Russell Harris Event Group produced the Fox Emmy party at Soleto Trattoria and Pizzaria in Los Angeles last September. The Russell Harris team described the event as having a "Restoration Hardware-esque" look, with design by Thomas Ford. A Ford-designed sculpture used old-fashioned sign letters, metal numbers, and plexiglass signage to represent the three hosting networks: Fox Broadcasting, 20th Century Fox, and the FX channel.

The Fifth Avenue entrance to Rockefeller Plaza was marked with branded signage, and surrounding buildings were awash with red and blue lighting.

The main entrance to the store was marked with signage that read "Hello Harlem" and Bill Brown's cheeky illustrations for the advertising campaign. The large-format installation comprised 30 to 40 panels placed over the glass facade on a customized grid.

Ten street signs, each 10 feet tall and made of PVC pipe with a weighted wooden base, were placed throughout the 136,000-square-foot store to emphasize the neighborhood's iconic streets. Illustrator Bill Brown's art for Target's campaign was painstakingly hand-drawn, sketched, and scanned in for each sign.

Wooden signs hanging from one of three 12-foot juniper trees pointed guests in the right direction.

Organizers scattered circus-style signs depicting food-related phrases and pictures throughout the park to create an amusement-park-like setting.

Maxim's sprawling Hot 100 projection

Google and The Hollywood Reporter welcomed guests to Friday night party at the W hotel's Great Room with an alphabet-board sign.

The large balloons marked with the names of Fox shows also led the way to the upfront's after-party at the Trump Wollman Skating Rink in Central Park.

In the subterranean carnival, signs for sponsors hung above games; games then offered prizes from the designated sponsor.

Designed by Shiraz Events, the event took place on December 13 at New York's Angel Orensanz and had a sinister, superhero-inspired look. Deriving inspiration from comic books, the dessert table had candies with phrases such as "pow!" and "blow!" written on bright signs.

As a nod to the green color scheme and grass in Patch's logo, the producers constructed what they dubbed the back porch bar, from which baristas served Nespresso.