Signage

At the culinary event at New York's Pranna on April 2, large marquee letters spelling out "Food & Wine" surrounded a lounge area.

In July, a bright gobo of Thrillist's logo was splashed on the side of Chicago's Mid nightclub, one of the venues the lifestyle Web site used for its weekend-long experiential venture known as Hotel Thrillist.

Matching the color scheme in the cocktail space, large letter-shaped structures bookended by blue and white flowers marked the arrivals area of the 2012 BET Awards preshow dinner in Los Angeles.

For the 2009 launch of its Stephen Sprouse collection, Louis Vuitton paid homage to the late designer with an event at the Bowery Ballroom. Outside the downtown New York concert venue, the French fashion house installed neon signs and approximately 66 thrift-store televisions playing original footage from the Sprouse estate.

Larger-than-life letters spelled out the host group's name at the Orange County financial conference, which took place in late March and had a party with a performance by Macklemore.

Signposts high above the crowds detailed each station's chef and menu.

Working with Fox's Bob Stillo, Russell Harris Event Group produced the Fox Emmy party at Soleto Trattoria and Pizzaria in Los Angeles last September. The Russell Harris team described the event as having a "Restoration Hardware-esque" look, with design by Thomas Ford. A Ford-designed sculpture used old-fashioned sign letters, metal numbers, and plexiglass signage to represent the three hosting networks: Fox Broadcasting, 20th Century Fox, and the FX channel.

The main entrance to the store was marked with signage that read "Hello Harlem" and Bill Brown's cheeky illustrations for the advertising campaign. The large-format installation comprised 30 to 40 panels placed over the glass facade on a customized grid.

Google and The Hollywood Reporter welcomed guests to Friday night party at the W hotel's Great Room with an alphabet-board sign.

Guests at the Block could make friends with BlackBerry Messenger or scan the bar code displayed on signs throughout event venues to get set times for performances and information about the after-party venue.

Rather than a simple step-and-repeat, Cartoon Network created a three-dimensional sign at the Roseland Ballroom, beside which upfront attendees posed.