Road signs at the entrance not only established the theme of a road trip, but also gave guests directions to the various stations set up inside Cedar Lake for Old Navy's spring 2015 preview.
Photo: Courtesy of Old Navy
Cocktails
For the Toronto launch party for Cadillac's 2014 ELC electric car, guests could sip a futuristic drink: a cocktail with the car's logo stenciled atop in silver edible dust.
Photo: Kevin Gonsalves
Surfboards
At Victoria’s Secret Pink spring break event in Destin, Florida, in March 2014, the retailer placed its event logo on custom surfboards that guests could sign.
Photo: Don Juan Moore/Getty Images for Victoria's Secret
Fruit
Hard-surfaced fruit makes for a healthy snack—and an unexpected place for a brand logo. Fun to Eat Fruit creates the logos using safe-to-eat, custom images without bruising or puncturing the skin.
Photo: Rick Bouthiette Photography
Oversize letters on both vertical and horizontal planes provided clean graphic decor at TED's Social Spaces.
Photo: Ryan Lash/TED
