Signage

Chicago hosted the U.S. Travel Association’s IPW conference in 2014. At the splashy opening-night party, hanging letters and signs served to divide the space and add a sense of intimacy throughout.

The Better Skin Company had one of the more memorable booths, featuring a psychedelic painted wall that evoked the brand's Mirakle Cream label. But there was a twist: Male models were painted to match the wall. Guests could pose with the models, creating a unique effect for photos.