The design party loyals were out in full force for a faux political rally put on by design concept firm the Apartment to promote its idea of giving accessible, affordable and good design to the masses. The event was billed as the Democratization of Design Campaign's New York convention, and the ruse was played throughout every angle—even when company reps informed party guests that the campaign's faux figurehead Charles P. Mayflower wouldn't be making an appearance.
Event producer Joseph Cady transformed Eyebeam Atelier into a rally setting with signage promoting Mayflower. Cady draped vibrant pink vertical banners and dramatically lit the entire length of one wall with a series of oversized projection frames bearing Mayflower's name.
Playing the role of president, Stefan Boublil, co-founder of the Apartment, spoke to guests about the possibility of creating a better society by making good design affordable and accessible to all. An oversized graphic slide show produced by the McDevitt Group accompanied Boublil's rousing speech.
Bombay Sapphire doled out drinks in front of a big branded wall created by stacking rows of the company's distinctive clear bottles on top of one other and wrapping them in pink campaign ribbon. Another sponsor, Mini USA, outfitted a "Mayflower"-branded Mini Cooper for the official campaign motorcade. After the speeches, the Mayflower Orchestra, flown in from Paris, kicked the convention into party mode with a funky-jazzy beat.
The party coincided with the International Contemporary Furniture Fair, and putting political rhetoric into action, the Apartment's Nolita store is showcasing the work of 17 designers whose creations exemplify the principles of good democratic design.
—Catherine Lunardon
Event producer Joseph Cady transformed Eyebeam Atelier into a rally setting with signage promoting Mayflower. Cady draped vibrant pink vertical banners and dramatically lit the entire length of one wall with a series of oversized projection frames bearing Mayflower's name.
Playing the role of president, Stefan Boublil, co-founder of the Apartment, spoke to guests about the possibility of creating a better society by making good design affordable and accessible to all. An oversized graphic slide show produced by the McDevitt Group accompanied Boublil's rousing speech.
Bombay Sapphire doled out drinks in front of a big branded wall created by stacking rows of the company's distinctive clear bottles on top of one other and wrapping them in pink campaign ribbon. Another sponsor, Mini USA, outfitted a "Mayflower"-branded Mini Cooper for the official campaign motorcade. After the speeches, the Mayflower Orchestra, flown in from Paris, kicked the convention into party mode with a funky-jazzy beat.
The party coincided with the International Contemporary Furniture Fair, and putting political rhetoric into action, the Apartment's Nolita store is showcasing the work of 17 designers whose creations exemplify the principles of good democratic design.
—Catherine Lunardon
Stefan Boublil, cofounder of the design concept firm the Apartment, spoke at a faux political rally at Eyebeam Atelier hosted by the firm to promote affordable and accessible design.
Bombay Sapphire doled out drinks in front of a big wall branded with the company's bottles wrapped in pink campaign ribbons.
A series of oversized projection frames bearing the candidate's name lined one of the walls.
