"A7.G6.Rbk" was the code that drove hundreds of guests to Reebok's launch of its A7 and G6 shoe collections at Capitale. Designed by the Strategic Group and printed by Kira Evans Design, the stamped-metal invites made to look like license plates featured pictures of Allen Iverson and rapper 50 Cent on the back with the event information. The dates in the top corners of the plate indicated the worldwide launches of the respective shoes: Iverson's A7 shoe from his 13 collection and the G6 shoe from 50 Cent's G Unit collection.
