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  1. Catering & Design
  2. Printing & Graphics

Betsey Johnson, Stevie Wonder Add \"Luster\" at A.A.P.D. Gala, Help Raise $1.5 Million

Adele Chapin
March 15, 2010

Betsey Johnson had one goal in mind for the decor of Wednesday’s eighth annual American Association of People with Disabilities (A.A.P.D.) Leadership Gala: “Just pink it out—as much as you can,” she said. To help the country’s largest cross-disability membership organization celebrate its 15th anniversary and the 20th anniversary of the Americans With Disabilities Act, the fashion designer volunteered to design the A.A.P.D. gala’s logo and lend her girlish sensibility to the evening’s decor.

“When Betsy was willing to add her name to it, that added a little bit of luster,” said A.A.P.D. president and C.E.O. Andrew J. Imparato, whose mother, a fashion editor at the The Los Angeles Times, is a friend of Johnson's. “And when Stevie Wonder agreed to accept the first ever A.A.P.D. Image Award, I think that helped a lot. People wanted to be there in person and watch him perform.”

“When you have a significant anniversary, you don’t want the invitation and event to look like everything you’ve done before,” Imparato said. And Johnson's touch could be seen throughout the event. Banners emblazoned with her flower, heart, and lightning bolt-bedecked logo hung near the stage in the Ronald Reagan Building & International Trade Center’s atrium, while pink roses and a fluted centerpiece with a feather-trimmed, pink leopard print shade topped each table.

This year’s gala was the most successful in A.A.P.D. history, raising $1.5 million—$500,000 more than the previous record. Last year’s guest count hovered at just over 400, while this year’s gala broke 750 and drew corporate sponsors American Airlines, AT&T, CSC, Microsoft, Mitsubishi Electric America Foundation, and Wal-Mart.

For the first time, the A.A.P.D. added a V.I.P. cocktail reception the night before the event, allowing 75 guests the chance to meet and greet Johnson. Held at the Recording Industry Association of America’s office building, the pink-lit reception included pink macaroons and Betsy Johnson party dresses modeled by nine members of the disability community. The next evening at the gala, guests left with Betsey Johnson goods of their own, a floral makeup bag as a take-home gift.

Betsey Johnson and A.A.P.D. C.E.O. Andrew J. Imparato
Betsey Johnson and A.A.P.D. C.E.O. Andrew J. Imparato
Photo: Tony Brown/Imijination Photography for BizBash
Fashion designer and A.A.P.D. logo designer Betsey Johnson greeted her family friend Andrew J. Imparato, A.A.P.D.'s president and C.E.O.
Fashion designer and A.A.P.D. logo designer Betsey Johnson greeted her family friend Andrew J. Imparato, A.A.P.D.'s president and C.E.O.
Photo: Tony Brown/Imijination Photography for BizBash
This is the first year that the A.A.P.D. Leadership Gala has been held at the Ronald Reagan Building & International Trade Center.
This is the first year that the A.A.P.D. Leadership Gala has been held at the Ronald Reagan Building & International Trade Center.
Photo: Tony Brown/Imijination Photography for BizBash
Stevie Wonder accepted the first A.A.P.D. Image Award, which honored the singer for improving the way people with disabilities are perceived.
Stevie Wonder accepted the first A.A.P.D. Image Award, which honored the singer for improving the way people with disabilities are perceived.
Photo: Tony Brown/Imijination Photography for BizBash
Stevie Wonder performed 'You Are the Sunshine of My Life.'
Stevie Wonder performed "You Are the Sunshine of My Life."
Photo: Tony Brown/Imijination Photography for BizBash
Pink lighting fit with the Betsey Johnson-inspired design aesthetic.
Pink lighting fit with the Betsey Johnson-inspired design aesthetic.
Photo: Tony Brown/Imijination Photography for BizBash
Each place setting included a Betsey Johnson makeup bag.
Each place setting included a Betsey Johnson makeup bag.
Photo: Tony Brown/Imijination Photography for BizBash
Giant screens displayed the gala's logo, designed by Betsey Johnson. To ensure that all guests could experience the program, one screen was devoted to closed captions for the evening's remarks, and a sign language interpreter was also present.
Giant screens displayed the gala's logo, designed by Betsey Johnson. To ensure that all guests could experience the program, one screen was devoted to closed captions for the evening's remarks, and a sign language interpreter was also present.
Photo: Tony Brown/Imijination Photography for BizBash
A fluted, pink-lit centerpiece with a feather-trimmed black and leopard print shade topped each table.
A fluted, pink-lit centerpiece with a feather-trimmed black and leopard print shade topped each table.
Photo: Tony Brown/Imijination Photography for BizBash
Hors d'oeuvres at the cocktail reception included bite-size foods like chicken shu mai dumplings.
Hors d'oeuvres at the cocktail reception included bite-size foods like chicken shu mai dumplings.
Photo: Tony Brown/Imijination Photography for BizBash
The Ronald Reagan Building's catering department served a filet of cod with beef tenderloin, roasted garlic mashed potatoes, and sautéed Swiss chard with Banyuls red wine sauce for the main course.
The Ronald Reagan Building's catering department served a filet of cod with beef tenderloin, roasted garlic mashed potatoes, and sautéed Swiss chard with Banyuls red wine sauce for the main course.
Photo: Tony Brown/Imijination Photography for BizBash
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