
Attendees explored the newly redesigned BizBash Web site at idea pods by Blueprint Studios. Entertainment Plus Productions provided a glowing digital wall, capturing the attention of attendees, showing the new branding for BizBash IdeaFest.
Photo: Brightroom Inc.

Photo: Brightroom Inc.

The Company Men from About Entertainment entertained attendees with their medley of pop hits.
Photo: Brightroom Inc.

BizBash IdeaFest L.A. 2012 took place on June 13 at the Los Angeles Convention Center.
Photo: Brightroom Inc.

BizBash IdeaFest L.A. 2012 took place on June 13 at the Los Angeles Convention Center.
Photo: Brightroom Inc.

Photo: Brightroom Inc.

BizBash IdeaFest L.A. 2012 took place on June 13 at the Los Angeles Convention Center.
Photo: Brightroom Inc.

BizBash IdeaFest L.A. 2012 took place on June 13 at the Los Angeles Convention Center.
Photo: Brightroom Inc.

Attendees enjoyed the morning general session with Cheryl Cecchetto of Sequoia Productions
Photo: Brightroom Inc.

BizBash IdeaFest L.A. 2012 took place on June 13 at the Los Angeles Convention Center.
Photo: Brightroom, Inc.

BizBash IdeaFest L.A. 2012 took place on June 13 at the Los Angeles Convention Center.
Photo: Brightroom Inc.

This year's Design Lab, led by Erin Patrick McDonald from Erin Patrick Event and sponsored by BBJ, featured an array of items for attendees to use in creating the perfect tabletop.
Photo: Brightroom Inc.

BizBash IdeaFest L.A. 2012 took place on June 13 at the Los Angeles Convention Center.
Photo: Brightroom Inc.

Calamigos Ranch shared images of their stunning special event location in the Malibu Wine Country, while Runway Waiters shared information about their high-fashion models skilled in bartending.
Photo: Brightroom Inc.

Attendees sought out the latest ideas and inspirations on the trade show floor.
Photo: Brightroom Inc.

AFR Event Furnishings provided lounge furnishings where attendees could sit and relax, discussing the innovative new products featured on the trade show floor.
Photo: Brightroom Inc.

Champagne Creative Group wowed guests on the trade show floor with their surprise performances.
Photo:Brightroom Inc.

BizBash IdeaFest L.A. 2012 took place on June 13 at the Los Angeles Convention Center.
Photo: Brightroom Inc.

BizBash IdeaFest L.A. 2012 took place on June 13 at the Los Angeles Convention Center.
Photo: Brightroom Inc.

BizBash IdeaFest L.A. 2012 took place on June 13 at the Los Angeles Convention Center.
Photo: Brightroom Inc.

Archive Vintage Rentals showcased their many vintage designs, inspiring trade show attendees.
Photo: Brightroom Inc.

BizBash IdeaFest L.A. 2012 took place on June 13 at the Los Angeles Convention Center.
Photo: Brightroom Inc.

Empire Event Rentals' colorful sequined chairs were a must-see for planners on the trade show floor.
Photo: Brightroom Inc.

BizBash IdeaFest L.A. 2012 took place on June 13 at the Los Angeles Convention Center.
Photo: Brightroom Inc.

Melissa Darpina and Alec Lestr of Patina Restaurant Group led another education program, Trends in Catering. Guests enjoyed tastings of their own hors d'oeuvre creations.
Photo: Brightroom Inc.

Renowned celebrity event planner Kevin Lee of LA Premier congratulated Cheryl Cecchetto and her team following Cecchetto's morning keynote presentation, which shared her experiences producing the Governors Balls for the Academy Awards and the Emmys.
Photo: Brightroom, Inc.

BizBash IdeaFest L.A. 2012 took place on June 13 at the Los Angeles Convention Center.
Photo: Brightroom Inc.

BizBash IdeaFest L.A. 2012 took place on June 13 at the Los Angeles Convention Center.
Photo: Brightroom Inc.

The morning general session featured a performance by Le Ombré provided by Entertainment Plus Productions.
Photo:Brightroom, Inc.

BizBash IdeaFest L.A. 2012 took place on June 13 at the Los Angeles Convention Center.
Photo: Brightroom Inc.

The expo stage was a flurry of activity with a discussion of the event technology revolution by Branden Chapman of the Recording Academy.
Photo: Brightroom Inc.

BizBash IdeaFest L.A. 2012 took place on June 13 at the Los Angeles Convention Center.
Photo: Brightroom Inc.

Society Awards sponsored the ever-popular Readers' Choice Awards, a crowd favorite. All events throughout the day were available on the BizBash mobile app, provided by Wizard Event Technologies.
Photo: Brightroom Inc.

Arclite Inc. created a magical atmosphere with their replicas of indoor-outdoor trees, one of the planner favorites of the day.
Photo: Brightroom Inc.

BizBash IdeaFest L.A. 2012 took place on June 13 at the Los Angeles Convention Center.
Photo: Brightroom, Inc.

Steprepeatla.com showcased the latest in step-and-repeats at their BizBash IdeaFest L.A. booth.
Photo: Brightroom Inc.

BizBash IdeaFest L.A. 2012 took place on June 13 at the Los Angeles Convention Center.
Photo: Brightroom Inc.

Air Dimensional Design's booth featured their illuminated fabric inflatable designs of flowers, stars, and glowing orbs.
Photo: Brightroom Inc.

BizBash IdeaFest L.A. 2012 took place on June 13 at the Los Angeles Convention Center.
Photo: Brightroom, Inc.