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  1. Catering & Design
  2. Rentals

Isabel and Ruben Toledo Add Artsy Design to Bard Graduate Center's Fund-Raising Auction

Anna Sekula
January 25, 2011

To inject some color and whimsy into its scholarship fund benefit on Wednesday, the Bard Graduate Center partnered with husband-and-wife design team Isabel and Ruben Toledo to provide scenery at Bonhams that would complement an extensive silent-auction display. Around the collection of 1950s furniture, textiles, tableware, and accessories, the duo created a concept that mixed graphic wall coverings with vignettes of life-size dolls for the 250-person reception.

The event, dubbed "Mid-Century Modern: Designs for New Lifestyles," was hosted by the institute's founder and director, Susan Weber, honorary design chair Eva Zeisel, and the event and alumni committees, and produced by Kara Minogue of Kara Minogue & Company.

Long sheets of watercolor paper decorated with artist Ruben Toledo's black-and-white '50s-inspired illustrations covered the walls of the auction house's lower level, providing a simple and playful backdrop for patterned plates, shapely tableware, and brightly colored ceramics. To draw more attention to the items and create a three-dimensional effect, the Toledos placed them on floating white shelves. For the vignettes exhibiting larger furniture pieces, Isabel Toledo dressed handmade rag dolls in the auction's clothing—including a Bonnie Cashin suit and coat—and arranged them animated poses, adding a little life and levity to the tableaux.

Although the amount of funds raised is still being tallied, the Bard Graduate Center has calculated that the proceeds from the auction have surpassed last year's take.

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Photo: Jeeyun Lee for BizBash
The relationship between the Toledos and the graduate center, which started with Bard's 2000 exhibition 'Women Designers in the U.S.A., 1900 - 2000: Diversity and Difference,' enabled the event's organizers to develop a look that would highlight, but not distract from, the objects in the auction.
The relationship between the Toledos and the graduate center, which started with Bard's 2000 exhibition "Women Designers in the U.S.A., 1900 - 2000: Diversity and Difference," enabled the event's organizers to develop a look that would highlight, but not distract from, the objects in the auction.
Photo: Jeeyun Lee for BizBash
Styled as a cocktail reception, the event displayed the silent-auction items around the perimeter of the room, with a few benches for sitting in the center.
Styled as a cocktail reception, the event displayed the silent-auction items around the perimeter of the room, with a few benches for sitting in the center.
Photo: Jeeyun Lee for BizBash
Inside Bonhams New York's Midtown auction house, Isabel and Ruben Toledo created hand-drawn paper backdrops and whimsical vignettes for the Bard Graduate Center's silent-auction display.
Inside Bonhams New York's Midtown auction house, Isabel and Ruben Toledo created hand-drawn paper backdrops and whimsical vignettes for the Bard Graduate Center's silent-auction display.
Photo: Jeeyun Lee for BizBash
Many of the auction items were incorporated into the display, including objects like a Mexican circle skirt (pictured) and colorful handkerchiefs.
Many of the auction items were incorporated into the display, including objects like a Mexican circle skirt (pictured) and colorful handkerchiefs.
Photo: Jeeyun Lee for BizBash
For some pieces, such as a pair of Jens Risom Design leather armchairs and Paul McCobb-style etageres, the design was simple, but continued the sensibility of the event's look with rolled sheets of paper.
For some pieces, such as a pair of Jens Risom Design leather armchairs and Paul McCobb-style etageres, the design was simple, but continued the sensibility of the event's look with rolled sheets of paper.
Photo: Jeeyun Lee for BizBash
The auction also included some smaller jewelry and accessories, displayed on smaller folds of illustrated paper inside glass cases.
The auction also included some smaller jewelry and accessories, displayed on smaller folds of illustrated paper inside glass cases.
Photo: Jeeyun Lee for BizBash
As a playful way to showcase the clothing, the Toledos crafted mannequins and life-size rag dolls with faces painted on paper.
As a playful way to showcase the clothing, the Toledos crafted mannequins and life-size rag dolls with faces painted on paper.
Photo: Jeeyun Lee for BizBash
Noah Bless provided a four-piece band for the evening.
Noah Bless provided a four-piece band for the evening.
Photo: Jeeyun Lee for BizBash
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