Buena Vista Home Entertainment launched its elaborate new DVD set for the second season of Lost at a party on the beach at the Turtle Bay Resort on Oahu on August 15. The event was designed for 250 members of the press and cast, who meandered from the resort’s airy new Ola restaurant to the sands of Kulima Cove just outside. There, just steps from the ocean, Paradigm Shift Worldwide Event Marketing, working with BVHE’s director of publicity, Rick Rhoades, placed wooden tables with centerpieces decipherable only to followers of the hit sci-fi series: pneumatic tubes holding composition book covers and lit from within by blue light. Plastic Madonnas surrounded by sand topped indoor tables. The centerpieces may have been quirky, but that didn’t stop guests from snapping them up by night’s end. The bash followed a more intimate cocktail party for press the day before, launching Buena Vista’s The Little Mermaid: The Platinum Edition.
Posted 08.24.06
Posted 08.24.06
