“It was a 30-foot bridge made from scratch in 48 hours and covered with 150,000 marigold flower buds. We got to work with Mexican artisans to create it, and the final result was so beautiful and meaningful.”
Pictured: Spotify Bridge de Vida
Photo: Courtesy of Pop Up Mob
Photo: Courtesy of Pop Up MobCo-founder and head of strategy and business development at Pop Up Mob (@popupmob), an experiential agency based in New York, Pelucarte is disrupting and evolving the retail industry with innovative spaces. Over the course of four years, Pop Up Mob has grown to 25 employees, with some 200 pop-ups executed globally. The agency’s clients include Benefit, Samsung, LVMH, Heineken, Target, and Mini Cooper. Pelucarte graduated from Boston University with a degree in manufacturing engineering and holds a master’s in product design from Domus Academy in Milan.Photo: Courtesy of Pop Up Mob