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  1. Production & Strategy
  2. Experiential Marketing, Activations & Sponsorships

10 Best Ideas of the Week: a Childhood Nostalgia Pop-Up, Pandora's Digital Butterfly Garden, a 'Veep' Oval Office Replica

Here's a look at 10 steal-worthy ideas we spotted this week.

Ian Zelaya
April 5, 2019

This week's roundup includes a childhood nostalgia pop-up experience in Toronto; Pandora jewelry's digital butterfly garden on New York's High Line; a Veep oval office replica in Washington; and yellow and pink "dragon popcorn" at Journeys and Converse's prom-theme event in New York.

HideSeek
HideSeek
HideSeek, a pop-up experience for adults inspired by childhood nostalgia, opened in a 7,000-square-foot vacant space on Dundas Street West in Toronto March 30. The ticketed pop-up, which is open for two months, features 12 rooms, including one covered in green and pink Velcro ball and catch toys. The pop-up is the first project produced by Experience First Productions, a company founded by entrepreneur Lee Davis. The company commissioned some 20 local artists to work on the installations.
Photo: Subash Sundar/DUO Production
Pandora Garden
Pandora Garden
Jewelry company Pandora brought a digital experience to New York’s High Line March 27 to 29 to tout the brand’s spring collection. The motion-activated tunnel experience, which was created by multimedia studio Moment Factory, evoked a whimsical garden with animated nature including butterflies and flowers. See more here: In Movement: How Brands Are Using Motion-Capture Technology at Events
Photo: Bryan Bedder/Getty Images for Pandora
Pandora Garden
Pandora Garden
In contrast to the digital environment inside, the outside of the tunnel was covered in foliage and greenery with a topiary version of Pandora's logo. See more here: In Movement: How Brands Are Using Motion-Capture Technology at Events
Photo: Bryan Bedder/Getty Images for Pandora
Journeys and Converse's Off the Prom Event
Journeys and Converse's Off the Prom Event
Retailer Journeys and sneaker brand Converse held a prom-theme event on March 22 at the YouTube offices in New York. The event, which was produced by FlyteVu, aimed to spark a productive conversation about prom among teen attendees. YouTube star LaurDIY, DJ Zuri Marley, beauty vlogger Hailie Barber, and dancers and choreographers Michael Le and Analisse Rodriguez were on hand to help the teens get ready for prom. See more here: See How YouTube Stars Helped Teens Get Ready for Prom
Photo: Trevor White
Journeys and Converse's Off the Prom Event
Journeys and Converse's Off the Prom Event
The event, which was promoted through targeted social media posts and on the YouTube stars’ social channels, was free to attend via R.S.V.P.; attendees had to be high school students between the ages of 14 to 19. Portland, Oregon-based SEG Services handled fabrication and decor for the event. See How YouTube Stars Helped Teens Get Ready for Prom
Photo: Trevor White
Journeys and Converse's Off the Prom Event
Journeys and Converse's Off the Prom Event
Franco Vitella Catered Affairs served up “dragon popcorn” and popsicles were provided by Popbar. See more here: See How YouTube Stars Helped Teens Get Ready for Prom
Photo: Michele Laufik/Bizbash
HBO’s Presidential Veep Suite and Oval Office
HBO’s Presidential Veep Suite and Oval Office
To celebrate the final season of political comedy Veep, HBO collaborated with the Hamilton Hotel Washington, D.C., to unveil a guest suite and lounge decorated with props from the series. In advance of the premiere, the hotel threw a party for 150 guests on March 27 to debut its replica of President Selina Meyer’s Oval Office on the 12th floor lobby. The entrance to the faux Oval Office includes the presidential seal. Terri Jannes Interiors designed the suite and Oval Office using original set pieces from HBO. See more here: See HBO’s ‘Veep’ Twist on a Presidential Suite
Photo: Courtesy of Hamilton Hotel
HBO’s Presidential Veep Suite and Oval Office
HBO’s Presidential Veep Suite and Oval Office
To go with the screening's "over-the-top Americana" theme, a dessert buffet included a red, white, and blue macaron tower, mini pies topped with American flags, chocolate chip cookies, and a selection of mini-doughnuts that Astro Doughnut had developed for the recent election season. See more here: See HBO’s ‘Veep’ Twist on a Presidential Suite
Photo: Courtesy of Hamilton Hotel
Eventure's Hot-Air Balloon Statement Piece
Eventure's Hot-Air Balloon Statement Piece
For a bold statement decor piece, Montreal-based event management company Eventure has used a life-size hot-air balloon. “My favorite statement decor pieces are the ones we come up with that elicit that oh-so-sought-after ‘wow-factor’ from our clients. Brainstorming the seemingly impossible and then figuring out how to get it done in order to create never-before-seen, out-of-the-box decor elements that leave guests impressed and inspired is what drives our team. From life-size hot-air balloons to airport-runway stages to giant board game dance floors with giant LED dice, our motto is that when it comes to decor and design, making the impossible possible is what we strive to achieve," said chief events officer Steve Merling. See more here: Event Designers Answer: What's Your Favorite Statement Decor Piece?
Photo: Courtesy of Eventure
Roth Conference
Roth Conference
The 31st annual Roth Conference took place March 17 to 19 at Ritz Carlton, Laguna Niguel in Orange County. The parties, which were produced by Elite Productions International, took place in the Salt Creek Beach parking lot adjacent to the hotel. As the first night fell on St. Patrick’s Day, Green tinsel chandeliers hung from the ceiling of the tent, and organizers incorporated the parking lot's existing trees into the decor. See more here: How This Financial Conference Avoids Being Stuffy
Photo: Justice Photography
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