Podcast: Talking Trade Show Strategy With UBM Fashion (Episode 132)

Kelly Helfman, the president of west coast women's fashion shows for UBM Fashion, discusses this week's massive Magic marketplace.

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Photo: Courtesy of Kelly Helfman

Hosts: David Adler, Beth Kormanik
Guest: Kelly Helfman

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Kelly Helfman, the president of West Coast women's fashion shows for UBM Fashion. She discusses her work on the massive Magic Las Vegas fashion marketplace, sharing why experiential components are essential for the fashion industry, how to create an effective networking event, and new trends in attendee aquisition. She also dives into best practices for social media, working with influencers, the advancement of women in the trade show industry, and more.

Sponsored by Hilton Meetings & Events.
Running time 49:28.

Show Notes

Roundtable Discussion: why they don't call Magic a "trade show"; how UBM's new owners are investing in experiential; the most effective influencer events; how women can become trade show leaders

Further Reading

Coming Soon to GatherGeeks
  • Interviews with Fyre Festival planner Andy King, entrepreneur Jeff Guberman, and musicians Acute Inflections

This Episode Is Sponsored By...

  • Hilton Meetings & Events
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