Photo: Courtesy of Kelly Helfman
Hosts: David Adler, Beth Kormanik
Guest: Kelly Helfman
In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Kelly Helfman, the president of West Coast women's fashion shows for UBM Fashion. She discusses her work on the massive Magic Las Vegas fashion marketplace, sharing why experiential components are essential for the fashion industry, how to create an effective networking event, and new trends in attendee aquisition. She also dives into best practices for social media, working with influencers, the advancement of women in the trade show industry, and more.
Sponsored by Hilton Meetings & Events.
Running time 49:28.
Roundtable Discussion: why they don't call Magic a "trade show"; how UBM's new owners are investing in experiential; the most effective influencer events; how women can become trade show leaders
Further Reading
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How a Busy Trade Show Improved Efficiency for 80,000 Participants
https://bit.ly/2BatZim -
Why One Trade Show Is Making Major Changes Based on Attendee Feedback
https://bit.ly/2FXNj6f -
Follow Helfman on Instagram
https://www.instagram.com/greydahl
Coming Soon to GatherGeeks
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Interviews with Fyre Festival planner Andy King, entrepreneur Jeff Guberman, and musicians Acute Inflections
This Episode Is Sponsored By...
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Hilton Meetings & Events
Planning an event and wondering how you can give your attendees the best experience possible? Take advantage of customized meetings with Hilton that make it easier than ever to incorporate health, wellness, entertainment, and waste reduction. From Yoga & Yogurt morning starts to Puppies & Ice Cream afternoon breaks, Hilton will help you build an extraordinary meeting that attendees will remember. To book your next meeting or event, go to meetings.hilton.com.
