Podcast: Creating Events That Resonate With Today's Tastemakers (Episode 134)

Justin Lefkovitch of Mirrored Media discusses how he fuses music and magic to create buzzworthy events.

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Photo: Courtesy of Mirrored Media

Hosts: David Adler, Beth Kormanik
Guest: Justin Lefkovitch

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, hear from Justin Lefkovitch, the founder and C.E.O. of Los Angeles-based experiential firm Mirrored Media. He discusses his work on buzzy events like Comic-Con, Sundance, and Coachella, and how he effectivity targets millennials, stays on top of pop culture, fuses his knowledge of music and magic at events, and more.

Sponsored by Hilton Meetings & Events.

Show Notes

Roundtable Discussion: how his previous skills as a magician translate for events; his take on the conventional wisdom of "sex sells"; creating events for multiple generations; how to turn your attendees into marketers

Further Reading

Coming Soon to GatherGeeks
  • Interviews with entrepreneur Jeff Guberman, musicians Acute Inflections, nonprofit EnventU

This Episode Is Sponsored By...

  • Hilton Meetings & Events
    Planning an event and wondering how you can give your attendees the best experience possible? Take advantage of customized meetings with Hilton that make it easier than ever to incorporate health, wellness, entertainment, and waste reduction. From Yoga & Yogurt morning starts to Puppies & Ice Cream afternoon breaks, Hilton will help you build an extraordinary meeting that attendees will remember. To book your next meeting or event, go to meetings.hilton.com.


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