Ideas

Bonnaroo attendees could relax in hammocks and enter to win V.I.P. passes in the "Great State Lounge" hosted by State Farm. The insurance company also provided what it called "Bonnaroo Roadside Assistance"—free services such as help with lockouts, flat tires, and dead batteries.

A new product for outdoor events, GrassWalkers, claims that "walking on grass has never been so easy."

"A clever, tied-to-the-theme specialty cocktail as guests enter is a must for every party."

Gloved hands poked through a rose-covered wall to offer shots and desserts at the Zing vodka launch.

Planners using Planana create rewards for attendees, such as a registration discount for sharing the event on LinkedIn, and brands can sponsor those rewards.

On SponsorHub, listings can include a description of the event, speaker information, sponsorship levels, and a score that the system creates by analyzing social media reach and other analytics.

Each listing on Sponsorist is live for 90 days. Companies and individuals can search for sponsorship opportunities in categories such as tech events, sports, charities, and art events.

SponsorPark allows brands to search for opportunities for free. They can also save search criteria, and the system will send an alert when new matching opportunities arise.

The SponsorPitch Index lets sponsorship sellers search for brands based on location, category, sponsorship spending patterns, and more.