Party Ideas

November 27, 2013

2013 Holiday Party Trends: Hosts Are Rethinking Timing

Just as some companies are still opting for venues outside of the holiday party norm, another money-saving measure that has stuck around since the recession is avoiding the standard Saturday evening event in December. In the BizBash survey, 42 percent of respondents said their offices threw a holiday lunch, and according to Carolyn Horton, the director of catering sales at the Westin Diplomat Resort & Spa in Hollywood, Florida, clients are now more open to weekday parties thanks to limited budgets. Arthur Backal, C.E.O. and founder of Backal Management Group in New York, says the most popular evenings for holiday parties now are Wednesdays, Thursdays, and Fridays. “If you’re looking to cut down on costs, consider asking if any discounts apply for holiday parties during the earlier weekdays,” he says. Also consider a bash in the new year. “Year-end events used to always be in December, but now we’re seeing an uptick in January bookings, as well as in family-oriented Sunday brunches,” Accomando says. Galley adds: “We’ve done brunch setups during the day on a Friday. It’s a festive alternative from the typical evening get-together and a way to cut some costs on pricey spirits and entrées.” Pictured: Make-your-own mimosa bars are an interactive addition to a brunch event during the holidays. ONEHOPE Wine can set up a mimosa station that lets guests customize their own drinks with juices and muddled fruit.

Photo: Jen + Ashley Photography

2013 Holiday Party Trends: Full Bars Are Back—as Are Cocktail Fountains

During the recession, a limited bar of beer and wine—or no alcohol at all—seemed to be the go-to choice. But now the fully stocked open bar is back, with 45 percent of companies opting for one last year, according to the BizBash survey. Industry pros predict that number will be even higher in 2013: “The open bar is not where clients are cutting back this year—they’re doing a full bar, plus a few specialty cocktail options,” Gorjestani says. Speaking of which, the interest in craft cocktails remains strong. “Society is still attached to classic cocktails and chef-driven mixology—guests get excited by throwback, Prohibition-style drinks made with bourbon, as well as cocktails made with fresh herbs and house-made syrups,” Neubauer says. But the latest trend may be something you remember from your high school prom, updated with a boozy twist: the drink fountain. While punches have been popular at holiday parties for several years, booze-filled fountains were one of the top trends spotted at this year’s Tales of the Cocktail, the annual drink festival in New Orleans. “I think these will gain popularity at corporate events because they are both fantastic for serving signature cocktails to larger groups and also serve as a gorgeous decorative element for an event,” Belvedere’s head of spirit creation and mixology, Claire Smith, told BizBash. Still, it’s never a bad idea to make sure nonalcoholic options are on hand, and Neubauer suggests offering more than just Diet Coke. “House-crafted sodas and elixirs make nonalcoholic options seem more enticing,” he says. Pictured: A private holiday event produced by Hollywood Pop Gallery featured a fully stocked custom circular bar covered in images of ornaments.

Photo: Courtesy of Hollywood Pop Gallery

2013 Holiday Party Trends: The Focus Is on the Food…

When it comes to divvying up the budget, food is undeniably a priority at holiday parties—and it better be good. According to the BizBash and Seamless survey, 60 percent of companies spent more than $25 on food and drink per employee. Thanks in part to TV programming, people are more educated about food and therefore more aware of what they’re eating. Translation: A generic, one-size-fits-all banquet won’t cut it. “I expect that this year we’ll see an even bigger demand for food to be taken to the next level—clients want to excite and wow their crowds,” says Andrea Chinea, the catering sales manager at the Wyndham Grand Orlando Resort Bonnet Creek. But that doesn’t mean guests want caviar and filet mignon—rather, they’re expecting event organizers to work one-on-one with chefs to develop a custom menu that emphasizes fresh, locally sourced, and seasonal fare. “Because of shows like Chopped and Top Chef, and because people are more familiar with high-end dining, everyone eats differently now than in years past,” says Nathaniel Neubauer, owner of Contemporary Catering in Los Angeles. “Event guests want to have the experience that they would at a favorite restaurant,” he says. “They want to know the story behind their food and where it came from.” Pictured: Chef Nathaniel Neubauer of Contemporary Catering in Los Angeles says that house-made sausages, charcuterie, and cheeses will be popular at holiday parties this year.

Photo: Christopher Todd Studios

2013 Holiday Party Trends: …and How It's Served

What you won’t see at this year’s parties: carving stations with big hunks of pot roast, troughs of food lying under heat lamps, or sushi bars lined with rows of premade California rolls. What is trending: small plates, interactive food stations, and artfully presented bite-size fare. While some corporate clients are still attached to the formality of sit-down dinners during the holidays, experts say that guests love the variety that comes with cocktail and dessert receptions. “Throughout the year, employees are used to being served filet and fish at conferences and business dinners—at the end of the year, they want to have more fun,” says Gorjestani. Adds Chinea: “Guests like to see a chef creating a little masterpiece just for them. With small plates, everything is more interactive and focused on presentation.” And for those looking to go a step beyond live-action stations, servers at Mary Giuliani Catering & Events in New York are now passing out tasting plates from trays strapped on cigarette-girl style: A recent event had staffers wearing “walking” mac ‘n’ cheese stations that allowed guests to grab an individual serving of the cheesy comfort food, then choose from D.I.Y. toppings, including jalapeños, bacon, and fried chicken, right on the spot. Pictured: For a corporate party held last November in the Washington area, Magnolia Bluebird Design & Events worked with Occasions Caterers to design several custom stations, including one that offered guests their choice of freshly made salmon, tuna, or beef tartare (left); Mary Giuliani Catering & Events staffers wore “walking” D.I.Y. mac ‘n’ cheese stations at an event earlier this year (right).

Photos: Geoff Chesman/Imagelink Photography (chef); Courtesy of Mary Giuliani Catering & Events (mac 'n' cheese)

2013 Holiday Party Trends: Flexible Seating Is In

With the popularity of grab-and-go food, it follows that guests also favor more fluid events during the holidays. “When it comes to teams of people who haven’t seen each other in a long time, they want the ability to mix and mingle,” says Accomando. “Guests don’t want to be stuck sitting down at round tables all night—a free-flowing setup is more dynamic and better for interaction.” A less-structured mix of conversational settings—such as high-tops, tables in various sizes, and lounge areas with a cozy feel—encourage interaction and make the most of available space. Pictured: At the Tampa Bay NACE holiday party in 2012, guests could mingle in lounge areas placed throughout the venue. Decor and furniture for the 1920s-theme event, planned by Sandy Rule Events, was provided by MMD Events.

Photo: Aaron Bornfleth Studio

2013 Holiday Party Trends: Activities Rule Over Splashy Headliners

While rare during the height of cutbacks, show-stopping performances from high-profile celebrities, comedians, and winners from reality shows such as American Idol are returning to some holiday affairs. However, these acts are the exceptions to the rule. “One new trend I’ve seen emerge at holiday parties is having several different activities in one room, like a virtual ski machine, a cookie-decorating station, and a craft area where guests can make snow globes to take home,” says Accomando, echoing a sentiment expressed by many other planners. Also popular: social photo booths like TapSnap and PhotoMingle, tarot-card readers and psychics, game-show-style challenges, and roaming performers. “With the popularity of the free-flowing cocktail setup, there’s no focal point for entertainment, so clients want to mix in performers that can move through a crowd, like magicians,” Gorjestani says. Pictured: At Refinery29’s holiday pop-up event in New York last year, guests could sit down with a tarot-card reader.

Photo: Angela Pham/BFAnyc.com

2013 Holiday Party Trends: In-Office and At-Home Events Are More Popular

Some methods of saving money that came about during the recession are likely to stick around, including the move toward more intimate, low-key events. While 64 percent of respondents in last year’s holiday survey said their party was held at a bar, restaurant, or event space, almost 37 percent of survey-takers reported that their festivities took place at the office or at the home of a boss or colleague. And while parties at low- to no-cost venues may have initially been an idea born out of tight budgets, it’s a trend that’s continuing for different reasons. “Starting last year, I saw more companies hosting the event at the C.E.O.’s home, with made-to-order food stations set up throughout the space,” Gorjestani says. “Companies are distributing what they spend their money on differently. Inviting employees into your home is a really nice touch because it adds such a thoughtful, personal aspect to the event.” As for in-office parties, new holiday party decor collections from Revelry House, MarthaCelebrations for J.C. Penney, and Minted make it easier than ever to make the meeting room look festive. Pictured: Stationery e-tailer Minted’s new holiday party decor collections start from $65, and include customizable banners, napkins, signage, and more.

Photo: Jenny Batt/Hank + Hunt

2013 Holiday Party Trends: Teambuilding Activities Gain Steam

Hosts are reconfiguring the traditional “food, drinks, and mingling” party format as post-recession holiday events become less about flaunting success and more about connecting with co-workers. While big, company-wide holiday parties are still the norm—47 percent of respondents in the BizBash survey had one—19 percent said they had a smaller divisional party, and 20 percent said they had both. And as groups get smaller, planners say that interactive teambuilding-style holiday events are on the rise. “I do find that companies are more likely to host a creative teambuilding-focused department outing around the holidays, like a scavenger hunt followed by a Broadway show,” Galley says. “I have one client who always hosts a group of between 70 and 100 at a restaurant for dinner, but last year they wanted to mix it up with something fun, so we rented out a Spanish restaurant and let guests cook their own meal—everyone loved it.” Chinea also confirms she’s seeing more companies booking teambuilding classes as holiday parties. “We’ve done mixology classes, cooking classes, and one option that’s really popular is murder-mystery dinner theater,” she says. “It allows guests to really get to know the people they work with and feel like they contributed to the event in a meaningful way.” Pictured: At holiday parties hosted inside the Seaport Boston Hotel’s Action Kitchen, guests get to prepare their own meal—and can even bring in family recipes.

Photo: Dom Miguel Photography

2013 Holiday Party Trends: The Lavish Dessert Table Is Out

“Before the recession, parties would have extravagant dessert stations, but now some companies are economizing by offering guests a boxed dessert and to-go coffee in branded cups at the end of the night,” Accomando says. “It does double-duty as a favor and gives guests the chance to reminisce about the event when they’re eating the treat later at home.” Takeaway desserts can also be creatively worked into tablescapes as a design element to liven up tables and save on the decor budget. So what will companies be boxing up when it comes to desserts? Cupcakes are decidedly over. Instead, expect to see whoopie pies, macarons, gourmet marshmallows, doughnuts, pie slices, or berry crumbles in portable containers. Pictured: The Sweet Escape Patisserie can package up its snowmen macarons for events in the greater Toronto area.

Photo: Courtesy of The Sweet Escape Patisserie

2013 Holiday Party Trends: Employee Appreciation and Charitable Efforts Are Top Priorities

As lavish affairs have waned, a new understanding that a holiday party should focus on employee appreciation has prevailed. Rather than using an event as an avenue to advertise success to competitors—as may have once been the case—companies are finding ways to make the party more thoughtful. “I think there is a desire to take care of employees,” Gorjestani says. “It’s not about having the most expensive champagne, but instead spending that money on a photo booth so that guests have a memento to take home. Companies are opting for that personal touch over opulence.” That sense of community also extends outside the company. Planners say it’s popular to add a philanthropic component to holiday events by donating leftover food or by hosting a volunteer drive. “Companies partnering with charity organizations is a trend that has picked up in the past several years,” says Chinea, noting that she’s seen hosts ask guests to bring in canned goods or feature an on-site activity like packing gifts for local homeless shelters. “Companies want to send the message that they’re thinking of others and remembering what’s important about the holidays,” she says. Adds Backal: “We’ve seen some interesting activities at Apella, including one where teams worked together to build bicycles and then donated them to underprivileged children. Charity-focused teambuilding exercises can be the perfect feel-good activity.” Pictured: Last holiday season, the Washington division of Vornado Realty Trust teamed up with charity organization Bikes for Goodness Sake to host a teambuilding event that had guests build bikes for low-income children.

Photo: Courtesy of Bikes for Goodness Sake

2013 Holiday Party Trends: Color Schemes Stay Classic—or Go Neutral

Red and green are the colors that immediately come to mind when thinking of holiday events, but they aren’t a requirement—in fact, event designers say they typically avoid pairing the two in an effort to avoid appearing to favor Christmas over Hanukkah. However, red—especially when paired with black and silver—continues to stay hot, as it evokes a feeling of holiday nostalgia. “Rich, deep shades of red will be big this holiday season, and touches of sparkle will stay strong,” says Jennifer Iovino at Peterson Party Center in Boston. “Industrial metallic, especially brass, is a look that will also be seen quite a bit.” Also trending: emerald green, Pantone’s 2013 color of the year. Or, opt for a subtler palette, mixing silvers and whites with shades of grey for a cool, wintery look. “For the holidays this year, I’m going to be keeping colors neutral,” Gorjestani says. “I’d leave out the red and opt for whites and muted winter tones.” Add in organic textures, and the color scheme lends itself to an updated twist on the ever-popular snowflakes-and-icicles winter wonderland theme. “To create a sort of Narnia-esque winter forest, pair an earthy color palette with burlap, branches, birchbark, and organic materials like wood and leaves,” Galley says. Pictured: A tabletop look designed by Boston’s EFD Creative, with a centerpiece by Jeri Solomon Floral Design and rentals from Peterson Party Center, shows off one of the season’s most popular color schemes: red, black, and silver.

Photo: Person + Killian Photography

2013 Holiday Party Trends: Modern Is Out, and Tradition Is In

While the sleek, contemporary look still has its fans, the popularity of The Great Gatsby and Downton Abbey has hosts moving towards a more classic aesthetic when it comes to events. “Themes are becoming increasingly sophisticated—we already have several requests for over-the-top Gatsby themes for holiday parties this year,” Chinea says. Gorjestani adds: “The rustic trend is on its way out. Now there’s more of a residential feel with dark leather couches mixed with metallic accents.” The Downton theme even extends to the menu: “This holiday, we’re focusing on old-school English and traditional with a twist,” says Toronto caterer Lindsey Shaw. “Think petite shooter glasses of rosemary-scented trifle with blackberries, and fig pudding with kumquat custard set alight with warm brandy.” And event designer Bronson van Wyck’s forthcoming English hunting lodge-inspired holiday workshop pop-up—a collaboration with interior designer Celerie Kemble—will feature monogrammed details, tartan fabrics, rich textures, and lots of vintage flea market treasures. According to van Wyck, the bottom line is that “when it comes to the holidays, traditional will always be fashionable.” Pictured: Event pros say clients are favoring sophisticated looks. New York rental company Prop N Spoon carries a large assortment of vintage furnishings that can complement the theme.

Photo: Courtesy of Prop N Spoon

2013 Holiday Party Trends: Decor Budgets Favor Lighting, not Elaborate Flowers

Budgets have started to include room for lighting and rentals once again, but when it comes to tabletop decor, hosts are opting for simple floral arrangements or lots and lots of candlelight. “Clients are choosing lighting over flowers for sure—it creates more of an ambience versus a big, expensive flower arrangement,” Gorjestani says. “Some clients just want simple—greenery and potted plants with twinkle lights.” In addition to candles and programmable lighting, one of the easiest ways to transform a room and make a statement this upcoming season is linens, as companies expand their inventory of patterned and sequined options. Pictured: In lieu of floral centerpieces at last year’s Ronald McDonald House Toronto holiday gala, McNabb Roick Events used crystal candle holders and sequined linens to decorate the tables.

Photo: George Pimentel for Ronald McDonald House

2013 Holiday Party Trends: Cards Are Still Common

Even in an age of digital correspondence, 35 percent of the respondents in the BizBash holiday survey indicated that they continue to send clients seasonal cards or presents. “Sending a physical card is a smart PR move,” says Sarah Schwartz, editor of Stationery Trends magazine. “Not only is the company taking a moment to send goodwill, but it’s also a chance to put their business name in front of clients in a positive way and let them know they’re appreciated. It makes a better impression than sending out an e-card that someone is likely to just look at and delete.” As for design trends, expect hand-lettered calligraphy, mixed fonts, gold foil accents, honeycomb and chevron patterns, and mint green in lieu of traditional hunter green. “I’ve also been seeing more cause-related cards where the profits are donated to charity, such as Smock Paper’s ‘Change the World’ letterpress card series, and I suspect that that concept will be popular with companies for the holidays,” Schwartz says. “It’s definitely now possible for a company to say a lot more with its card choice than just ‘Happy Holidays.’” Pictured: Holiday cards on display at the 2013 National Stationery Show.

Photo: Nadia Chaudhury/BizBash

Wedge salad bites served on forks, by Occasions Caterers in Washington

Photo: Tony Brown/imijphoto.com for BizBash Photo: Tony Brown/imijphoto.com for BizBash

Seared sweet potato cakes topped with braised short ribs and horseradish liquid nitrogen pearls, by Chris Brugler Catering in Los Angeles

Photo: Bridget Kenny for BizBash

Tuna sashimi on kaffir-lime-scented rice with hibiscus “caviar,” by BG Events and Catering in Boston

Photo: Gary Tardiff for BizBash

Black Mission fig challah melts with aged cheddar, shallot confit, and thyme, with charred tomato and roasted butternut squash purée, by Chris Brugler Catering in Los Angeles

Photo: Bridget Kenny for BizBash

Seared scallops with roasted shiitake mushrooms and shiitake-chive foam on buttered toast rounds, by Shiraz Events in New York, Miami, and Los Angeles

Photo: Nadia Chaudhury/BizBash

Buttermilk-fried chicken and waffle bites with black pepper gravy and scallions, by Oliver & Bonacini Events in Toronto

Photo: Emma Mcintyre for BizBash

Fingerling potato cups filled with truffled steak tartare, by BG Events and Catering in Boston

Photo: Gary Tardiff for BizBash

Crispy malanga tacos with smoked tuna belly, spicy corn aioli, and roasted root vegetable confetti, by Shiraz Events in New York, Miami, and Los Angeles

Photo: Nadia Chaudhury/BizBash

Griddled new potatoes topped with quail eggs, olives, and sun-dried tomatoes, by Oliver & Bonacini Events in Toronto

Photo: Emma Mcintyre for BizBash

Cabernet-and-fennel-braised rabbit wrapped in buckwheat crepes with fennel-scented crème fraîche and port reduction, by Shiraz Events in New York, Miami, and Los Angeles

Photo: Nadia Chaudhury/BizBash

Poached shrimp served with horseradish-infused tomato water and lemon oil, by Occasions Caterers in Washington

Photo: Tony Brown/imijphoto.com for BizBash Photo: Tony Brown/imijphoto.com for BizBash

4. A 20-Foot Tree Centerpiece

“The focal point of the cocktail space is a four-sided ice bar with a 20-foot gleaming ice- and crystal-flocked tree at the center. A vodka expert provides guests with educational information and samples served in carved ice shot glasses.” Ice bar and shot glasses from USAICE

Photo: Remsburg Photography

6. Lobster Salad in Ice Cups

“Another hors d’oeuvre idea: Chilled lobster salad with Pernod aioli, topped with Russian osetra caviar and Kiev lemon crème fraiche served in dill-infused ice cups.” Catering by Chef Saon Brice of Linwoods Catering

Photo: Artemas Mott

8. Champagne Gelée Shots

“As guests enter the main space, servers dressed in black with white faux mink Russian ushanka hats and white skinny ties are on standby with Moscow mules, white Russians, and champagne gelée shots.”

Photo: zhaophotography.com

11. Turn-of-the-Century Royal Court Menus

“Dinner stations of modern French-Russian fare are inspired by turn-of-the-century royal court menus. Flavorful and hearty borschts are displayed as a tasting station, as are dishes like stroganoff and crepes with crispy duck.” Buffet of Russian dishes by Occasions Caterers in Washington

Photo: ImageLink Photography

13. Custom Textured Linens

“Fringed table lamps and hand-painted black lacquer boxes add a Russian accent to tables topped with custom textured linens from Table Toppers of Newton.”

Photo: Courtesy of Table Toppers of Newton

14. White Floral "Snowball" Centerpieces

“Tables also display white monochromatic floral ‘snowball’ centerpieces on glass pedestals. Small tags attached to the arrangements encourage guests to hit the savory-and-sweet vodka snowball station, with syrup flavors like chocolate-rosemary and limoncello-basil.” Floral design by Feats Inc.

Photo: Remsburg Photography

Traditional Christmas With a Charitable Touch

“Christmas is filled with traditions, from the food we eat and the treats we leave for Santa, to festooning the tree and hanging the stockings to be filled. Our event brings all these elements together with a philanthropic twist that spreads holiday cheer to those less fortunate. There are so many who are unable to put food on their tables, gifts under a tree, or even dress appropriately for the weather, let alone attend a party. This cocktail soiree is designed not only for celebrating the season, but for helping those in need. Attendees leave the party knowing they enjoyed a celebratory evening out and helped many of those less fortunate in the process.”—James Rota of Dazzle Creative Events

40. Fresh Scallops on Seashells

“Tray-passed appetizers created by DNA’s executive chef are served in unique vessels, like fresh scallops with lemon grass sambal, wasabi, crème fraîche, and shiso dust displayed inside shells.”

Photo: Courtesy of DNA Events

41. Healthy Drinks

“Specialty cocktails are health conscious, made from fresh, muddled herbs, fruits, and vegetables. The drinks are also available in non-alcoholic versions.”

Photo: Courtesy of DNA Events

42. Personalized Terrariums

“In an effort to avoid disposable paper escort cards, small glass terrariums personalized with guests’ names each contain a succulent. The type of succulent indicates at which table the person will be seated, and they can be taken home at the end of the night.” Cube Aeriums, $22 to $29, from Flora Grubb Gardens in San Francisco

Photo: Caitlin Atkinson

Luxury in White and Gold

“Undeck the halls of all scraps of the workday to make room for guests to have visions of sugarplums instead of paperwork. Transforming the boardroom with draping and custom cream carpeting repurposes the space from meetings to elegance. Dim lighting enhances a neutral palette with playful pops of red and gold. The plinking of piano keys carries over the hum of conversations never had around the water cooler. As everyone gets comfortable, Beverly, the quiet accountant who has had just enough peppermint white Russians, slinks on top of the piano to sing ‘What Are You Doing New Year’s Eve?’ Post-party, the water-cooler talk is all about the night the office was anything but business as usual.”—Christopher Confero for David Beahm Design

Rendering: Courtesy of Christopher Confero

Elaborate corporate holiday parties are likely a thing of the past as companies move toward hosting smaller functions that focus on employee appreciation, the quality of food and drink, and a smattering of activities rather than big-name entertainment.

Photo: Juan Carlos Briceno/FotoBriceno

MoMA's pop-up centerpiece

Photo: Courtesy of MoMA Design Store

The Canditto digital photo collector

Photo: Courtesy of Canditto

Sylvania's LED table runner

Photo: Courtesy of Sylvania

Empanadas from Casa Foods

Photo: Courtesy of A Casa Foods

The Concord plaid tablecloth from BBJ Linen

Photo: BizBash

The Bubble Calendar

Photo: Courtesy of Bubble Calendar

A snowman piñata from Paper Dragon Piñatas

Photo: Courtesy of Paper Dragon Pinatas

Suck UK's all-in-one notebook and pencil set

Photo: Courtesy of Suck UK

Disposable holiday drink-themed cups

Photo: Courtesy of Plum Party

The DJ Company can provide old-school entertainment options.

Photo: Courtesy of the DJ Company

Relief From High-Heel Suffering

After a long Oscar night, host Seth MacFarlane's official after-party included a station from Tkees, which encouraged guests to check their heels (similar to the way they would at a coat check) and pick up a pair of flip-flops—in gold, appropriate to the occasion.

Photo: Alesandra Dubin/BizBash

Shelter From Rain

Guests arriving at USA Network's event atop the High Line in New York last summer found a receiving line of umbrella-wielding staffers, who provided shelter all the way to the entrance of the covered bash.

Photo: David X Prutting/BFAnyc.com

Sun Protection at the Ready

At Lacoste's Coachella pool party in the blazing desert sun, cigarette-style girls, clad in Lacoste gear, passed Kiel's sun-protection products.

Photo: Joe Scarnici/Getty Images for Lacoste

Wet Weather Accessories

When the weather unexpectedly turned sour at South by Southwest this year, ponchos from Warner Brothers served as protection from the rain as well as an opportunity to promote CW television series Arrow.

Relaxing Hammocks

Bonnaroo attendees could relax in hammocks and enter to win V.I.P. passes in the "Great State Lounge" hosted by State Farm. The insurance company also provided what it called "Bonnaroo Roadside Assistance"—free services such as help with flat tires and dead batteries.

Photo: Erika Goldring

Yoga Sessions

At the WWD Beauty C.E.O. Summit in Palm Beach, yoga on branded mats on the lawn allowed guests to relax and unwind.

Photo: Sonja Garnitschnig

Hair Services for Grubby Festival-Goers

More than 80,000 people traveled to a remote 700-acre farm in Tennessee June 7 to 10 for the Bonnaroo Music & Arts Festival. Knowing the attendees would be outside day and night listening music on multiple stages, brands such as Garnier Fructis provided practical services such as free hair-washing and styling in a 40- by 40-foot air-conditioned tent.

Photo: Erika Goldring

Hand Wipes and Toothpicks

Things tend to get messy at food festivals, tastings, and other events with lots of grub, so Delta provided toothpicks, hand wipes, and mints at the 2010 New York City Wine & Food Festival, a smart way to get the brand in front of attendees.

Photo: Anna Sekula/BizBash

Convenient Transportation

During Upfront Week in New York last year, Turner Broadcasting held back-to-back late-night events and, to help transport guests from the Adult Swim party to the shindig for TruTV, provided a fleet of pedicabs offering free rides.

Photo: Anna Sekula/BizBash

Custom Fragrance Gifts

For a recent press event in Los Angeles, Paul Frank brought Starring Fragrances for a station that gave guests the chance to take home custom fragrances, made on the spot according to their individual tastes.

Photo: Jordan Strauss/Invision for Saban Brands/AP Images

Easy, Stylish Phone-Charging Access

At the FN C.E.O. Summit in Miami, guests could charge their smartphones in a luxe lounge—a stylish, discreet solution to manage the task that everyone wants as a convenience at events. The centerpieces during the education sessions were framed instructions on how to reference the summit on social media and log on to the hotel's Wi-Fi network.

Photo: Javier Sanchez

Flip-Flop Takeaways

MSNBC also had a flip-flop station at its White House Correspondents' Association Dinner after-party, providing relief for folks who had been on their feet all evening.

Photo: Beth Kormanik/BizBash