Third Floor

June 4, 2014

CVR seated meal

CVR seated meal

CVR reception

CVR reception

CVR reception

CVR reception

CVR overflow

CVR overflow

Rooftop terrace

Rooftop terrace

CVR seated capitol

CVR seated capitol

CVR meeting

CVR meeting

CVR Theater style

CVR Theater style

Cuervo also took over Felix’s Restaurant & Oyster Bar on July 24 for an exclusive after-hours experience. The event featured bar team partners from Vertical, Mexico City and Hanky Panky, Mexico, music by DJ Nacho, and mobile oyster shuckers who topped the shellfish with a Cuervo Reposado mignonette.

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Populus Seattle

6 New Venues in Seattle for 2025 Summer Meetings and Events

Planners can also incorporate an array of new program openers for their meetings at Disney.

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Experiential Marketing, Activations & Sponsorships

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Moët Hennessy, Jose Cuervo, and Balcones Whisky hosted happy hours, parties, and educational sessions at the annual cocktail conference in New Orleans.

Cuervo also took over Felix’s Restaurant & Oyster Bar on July 24 for an exclusive after-hours experience. The event featured bar team partners from Vertical, Mexico City and Hanky Panky, Mexico, music by DJ Nacho, and mobile oyster shuckers who topped the shellfish with a Cuervo Reposado mignonette.

Experiential Marketing, Activations & Sponsorships

Comic-Con 2025: How Brands Turned Downtown San Diego Into a Fandom Playground

From a Fantastic Four–themed human conveyor belt to a Peacemaker music fest to a floating Brawl Stars theme park, here’s how brands like HBO Max, FX, Hulu, Google Play, and more grabbed fans' attention.

Hulu’s 'King of the Hill' Experience

6 New Venues in Seattle for 2025 Summer Meetings and Events

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Populus Seattle

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Get a firsthand perspective on how Disney is using an "event architect" philosophy to infuse business gatherings with a bit of magic.

Planners can also incorporate an array of new program openers for their meetings at Disney.

Experiential Marketing, Activations & Sponsorships

Top Trending Stories on BizBash: July 2025

Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.

At the recent Shopify Summit 2025, spaces looked a bit different than your typical employee conference. Instead of hotel ballrooms or expo halls, attendees explored eclectic environments inspired by where many small business dreams begin: basements, garages, and local bars. This makeshift convenience store featured custom items from Shopify merchants—plus posters with company Easter eggs and inside jokes. See more: How Shopify Shook Up the Traditional Conference Playbook

Los Angeles / Southern California

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La Ola at Four Seasons Hotel Los Angeles at Beverly Hills

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Capital One, Deer Park, Mastercard, and more brought their A-game to the Midsummer Classic.

Fans could pose in front of a giant baseball that was signed by players like Willie Mays, Hank Aaron, Derek Jeter, Yogi Berra, and more.

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Willard InterContinental Washington, D.C.

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Poppy & Peonies x Fallon Farinacci's Wild Strawberry Sleepover

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Sol Cypress, San Antonio, A Tribute Portfolio Hotel

Brands & Event Pros

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Biz Bash Most Influential Cover

Experiential Marketing, Activations & Sponsorships

This Fashion Retailer Brought Rodeo-Ready Style to the Calgary Stampede

SHEIN capitalized on the massive Canadian event to lasso more than 50,000 shoppers into its rodeo-ready pop-up, packed with cowboy boots, fringes, freebies, and more.

The highlight of SHEIN's first-ever Alberta pop-up: the western-themed Rodeo Ready Beauty Bar that was designed in bright pink and butter yellow, two of the season's trending colors.

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