











Fiery lighting patterns illuminated the wall and created a warm vibe at the PricewaterhouseCooper holiday party in Toronto in 2008.


With a large Motorola emblem as its backdrop, the lounge's bar had slices of tree trunks covering its base.















Cheryl Cecchetto of Sequoia Productions executed the “romantic rhapsody in red” theme at the 2012 Emmys Governors Ball in Los Angeles with a giant rose concept and copious amounts of the color.











Throw pillows mimicked the look of magazine covers.

A secret "weed room" was adorned with marijuana plants, and guests could scoop up so-called pot brownies in branded gift bags.

Pockets of lounge seating were made up of vintage props and midcentury furniture to create a dated yet modern feel that mixed the old with the new and reflected the look and feel of the show.

A social photo booth activation used the authentic Bates Motel bedroom set featured in the show, where guests could recreate the campaign image. Guests could then pin their printed photos onto a wall made to look like a bookshelf.

"I Survived My Night at the Bates Motel" theme gift bags included bloody Mary mix, Advil, Emergen-C, branded mints, a toothbrush set, hemp lip balm, and inserts with a link to download the party playlist, curated by the Embassy.

Lining two sides of the lot were distressed building façades that shone with line-art images depicting prison scenes from the comic.

A 60-foot-long green carpet was meant to resemble a forest from the series. More than 200 live trees lined the walls, which were decked with live sod and fake rocks to seal in the fake-moss carpet. Four Hyundai vehicles were positioned into the carpet, making it appear as if the vehicles were driving through the forest.

More than 150 logos suspended in the trees fully branded the arrivals area and made it appear as if the partner logos were floating.

Drinks came from PatrĂłn and Green Flash Brewing Company, and Miho Gastrotruck provided the bites.

The South Carolina-based agency BFG teamed up with Cartoon Network to put on an immersive consumer experience centered around the animated TV series Regular Show. The free experience at the New Children's Museum saw some 6,000 attendees and included an arcade with simulated games, a social media vending machine, and a prize center.




























