A local Las Vegas street artist created a one-of-a-kind Matador-branded mural in real time at the iHeartRadio Village.
In a move meant to get attendees to associate its soft drink with a refreshing quality—and give them an opportunity to cool off from the hot Las Vegas temperature—Pepsi constructed a waterslide.
Visitors had the opportunity to receive a Pepsi-branded can cooler personalized with their photo and name.
An ice sculpture of a sofa decorated with the Pepsi logo proved popular among the snap-happy guests.
For the second year, the Travel Channel's Andrew Zimmern hosted an Oktoberfest-theme affair at Long Island City beer hall the Garden at Studio Square. Thanks to Samuel Adams, attendees sported traditional Bavarian hats in honor of the German festival.
Similar to the South Beach Wine & Food Festival, Esurance's SavorBand kiosks let guests tap N.F.C.-enabled bracelets to receive recipes and other information from vendors.
The stages for this year's festival were divided by genre and denoted by color: black for metal, punk, and hard rock; blue for hip-hop, R&B, and electronic bands; orange for indie rock; and yellow for comedy.
Following a collaboration at Frieze London, BMW i and Soho Beach House again hosted an art talk and reception to mark Art Basel Miami Beach. DJ Brendan Fallis set up in front of drawings of the BMW i series electric cars at the December 2 event.
Architectural Digest brought back its AD Oasis for the fourth year, this time designed by Thom Filicia. The outdoor lounge at the James Royal Palm hotel offered comforts such as foosball and mobile charging stations from AT&T Wireless as well as inspiring design such as the Sunbrella Rope installation.
Artfully designed bottles of Bombay Sapphire were displayed at the event. Samsung tablets provided information about the artists whose work appeared throughout Soho Beach House—as well as their favorite gin cocktail. The cocktail pairings were inspired by each of the 12 regional finalist’s cities.
#10 Sports Event
In 2015, the N.B.A. team’s 18th annual day of family-centric events and activities included live music, a food court, and a silent auction. Next: Winter 2016
On January 30, guests donned animal masks to attend a party-boat-theme concert with headliners Nicki Minaj and Kongos. The performance took place under a massive marquee tent decked in Bud Light's signature hues: blue and white.
Another first time event was The Hollywood Reporter and Billboard Pre Game Party, which took place in a Scottsdale Airport hangar splashed with gobos on January 31. The invite-only event drew celebrities such as Chrissy Teigen and John Legend, and host Usher drove a Mercedes GTS into the event. Mercedes was a sponsor.
The event had 400 feet of floor-to-ceiling projections that featured desert scenery and time-lapse content. Tashman handled audiovisual production.
Event Eleven built a 30-foot-tall, 300-foot-wide hand-carved rock wall. Sponsor Mercedes-Benz displayed its AMG GT vehicle in front of a tunnel visual embedded into the wall. Nearby, fellow sponsor Ciroc hosted a circular bar that doled out specialty drinks with thematic names such as the Kickoff. Engine Shop secured sponsors for the evening and handled social media on site.
Other sponsors' names—including Coors Light, Curve Sport, and Omnia Nightclub by Hakkasan Group—appeared on a desert-inspired step-and-repeat that had a sandy tan carpet in lieu of a red one.
A 130-foot flying cucumber, part of the Hendrick's Air campaign for Hendrick's Gin, traveled across 13 cities at 35 miles per hour. The tour ended on July 29 with a viewing party held at Galleria Marchetti in Chicago.
