decoracion

Clear umbrellas and glittering beads hung from the ceiling in the spring area. The sound of falling rain played in the background.

L.A.-based artist Jorge Pardo created a special edition of brightly colored lanterns that hung over the Hammer Museum's Gala in the Garden.

Hundreds of balloons from Balloon Trix hung from the ceiling during the V.I.P. dinner. The space changed colour with each course, starting with blue, morphing to pink for the main course, changing to orange for dessert, and ending in red.

Heffernan Morgan Ronsley handled decor. Centerpieces were four-to-eight-feet-tall steel structures with Piet Mondrian-inspired panels in neon pink, amber, and peacock and royal blues.

Todd Events made a wedding held inside a large barn in Aspen seem more intimate with two tall signature bars and scattered seating and food station vignettes. Hanging glass globes appeared to lower the ceilings.

Matthew Parker Events crafted lighting fixtures for a speakeasy-themed wedding using hats from a party supply store, decorative ribbon, corded wire, and filament bulbs.

For a wedding at the King Plow Event Gallery in Atlanta, Bold American Events & Catering designed an upside-down centerpiece of yellow tulips and glass globes that hung above the head table.

Designer Thomas Ford was inspired by water and fluidity, constructing a tent over the Beverly Hilton Hotel pool and creating an underwater feel using a palette of teal, navy, silver, and coral. Walls were modeled on the reflective surface of ocean waves at night.

Boston-based Target collaborator Polka Dog Bakery had its doggie wares displayed in a spiral, chandelier-like installation that hung from ceiling-mounted rigging. At the base was a tongue-in-cheek reminder of the shop's key, four-legged customer.

Giant playing cards hung over the tabletops, bent to give a sense of movement. A chessboard motif served as the backdrop for the stage.

Stickers matching the Mike's Hard Pink Lemonade labels bedecked the pink parasols that hung from the ceiling.

Hosted by Rocco DiSpirito, who was celebrating the release of his book Now Eat This! Italian, Thrillist's event on Friday served all types of barbecue complemented by take-home bags of brownies from Fat Witch. To add branding to the Hudson Terrace, the lifestyle Web site placed its logo within the chandelier and on the side of the building.

Hosted by Whoopi Goldberg, the fried chicken event set up shop at Yotel on Thursday night and had several eateries like the Brooklyn Star offer fried chicken and waffles served in waffle cones. Inside the hotel's fourth-floor space, guests were treated to tunes by DJ Questlove, while the terrace offered a view of the skyline and colorful decorations to the tenting structure.

Bright yellow frosted donuts floated on a plexiglass display on the windows of the Glasshouses in New York City.

The upside-down photo booth setup from the Bosco produced photos in which guests appeared to be standing on the ceiling.

The event's hashtag, #DefyGravity, was used to promote the lifting properties of the brand's new TL Advanced Tightening Neck Cream.

Guests sipped on the Defy Gravity martini—rosemary lemonade with vodka and fresh rosemary garnish.

Scoozi Events NYC served a menu of small bites, including chicken Parmesan pops and petite crab cakes.

Yellow calla lilies in dangling vases, along with display pedestals showcasing the beauty cream, dotted the venue, which was designed by Patrick J. Clayton Productions.

At the Kohl's Launch of Juicy Couture, an elaborate press wall of roses was inset with a sparkling logo. The event took place at the John Lautner-designed Sheats-Goldstein residence in Los Angeles in September.

In January, Ross Mathews and the Happy Egg Company feted California's Proposition 2 (mandating that eggs sold in the state must come from hens with larger cages) with an event that included cutouts of chickens placed on the yellow arrivals carpet for 3-D effect. The event was at West Hollywood’s Palihouse.

Pandora hosted its first "Hearts of Today” honoree luncheon at the Montage Beverly Hills in November, where a decorative press wall had logos framed in purple roses set against lush hedging.

In 2013, Chandon hosted its American Summer Soiree in New York with a step-and-repeat backdrop that included a dense collection of inflatable pool toys, including those in shapes of blue whales, pink flamingos, and flowers, alongside logo beach bags, balls, bottles, and chairs.

The Museum of Modern Art’s annual Party in the Garden in New York in 2013 had a modern, tropical motif. Accordingly, the arrivals backdrop included plenty of greenery, which was accented with logos from MoMA and sponsor Cartier.

Vogue Eyewear's Los Angeles launch party for its campaign with Eva Mendes in 2013 had a playful feel throughout. A step-and-repeat wall made up of logo balloons arranged in a rainbow grid set the sunny, colorful tone for the alfresco affair.

For the New York premiere of Columbia Picture's Bad Teacher in 2011, a 130-foot step-and-repeat area got 3-D touches in the form of classroom-style elements, including school chairs, desks, and red apples.

The Veuve Clicquot Polo Classic is known for its whimsical decor done in the brand's signature yellow-orange color. In 2013, the Los Angeles event included a vintage flower-stand-style step-and-repeat. In addition to flowers, bottles were potted like plants and logo plaques on wooden sticks were planted in moss.

At Christie's “Green Auction: Bid to Save the Earth” in New York in 2012, the arrivals area was dominated by a wall of live plants. Many of the flowers used—including phalaenopsis, clovers, cabbage, ferns, and ivy—were replanted following the event.

A 2013 event partnership between jewelry and accessories brand Stella & Dot and liquor company Midori resulted in a 3-D press wall enlivened by emerald green colored objects—accessories from the line like sunglasses and necklaces, alongside the brightly colored bottles.

One way to get an event's message out is to write it in a way that's too big to miss. The Angelina Jolie movie Salt premiered in Los Angeles in 2010 with 12-foot-tall letters that spelled out the film's name in eye-catching graphic form.