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tecnologia

October 8, 2014
V Squared Labs worked with the electronic dance music band Krewella to create a so-called 'reflection mapped' set piece known as 'the Volcano' for the group's North American tour, which kicked off earlier this month.
V Squared Labs worked with the electronic dance music band Krewella to create a so-called "reflection mapped" set piece known as "the Volcano" for the group's North American tour, which kicked off earlier this month.
Photo: Max Chang
Google Chromebox
Google Chromebox

Google recently announced the launch of Chromebox for Meetings, a videoconferencing service that provides “speed, simplicity, and security.” Hardware includes the Intel-based Chromebox unit, a high-definition camera, a combined microphone and speaker unit, and a remote control. As many as 15 participants can join the video meeting from other conference rooms or their laptops, tablets, or smartphones. One click of the remote starts the meeting without the need for access codes. The system operates similar to Google Hangouts and is integrated with Google Apps, so invitations can be sent directly through Google Calendar. Chromebox is currently available from Asus, but both HP and Dell will offer it in the near future.

Photo: Courtesy of Google
On Location Engagements
On Location Engagements

On Location Engagements is a location-based content delivery system for events. The company provides small beacons that use low-energy Bluetooth and Wi-Fi to communicate with attendees’ smartphones, both iOS and Android. Planners upload their floor plans into an online system and designate where they will place the beacons. Then they assign content such as maps, product information, videos, surveys, and sponsor materials to each beacon. Attendees either download the system's app, or it can be embedded into the event’s existing app. When attendees are within a designated range of the beacon—which can be anywhere from 5 to 30 feet—the content automatically appears on their devices. After the event, planners receive analytics such interactions per beacon, length of stay at each beacon, and traffic patterns at the venue.

Photo: Courtesy of OLE
Catchbox
Catchbox

Catchbox is a wireless microphone to pass—or even throw—among speakers or audience members. The device consists of a microphone capsule secured with a magnet inside a soft, seven-inch cube that comes in blue, orange, green, or magenta. Catchbox communicates with an included receiver that can be connected to any sound system. To avoid unwanted noises, internal sensors turn the audio off when the cube is in motion. The company says the product is intended for smaller groups of as many as 100, and it provides the best-quality audio when no obstacles block the line of sight between the Catchbox and the receiver, which should be within 100 feet. As many as four of the units can be used at one time in a room. Catchbox is accepting preorders, with shipping scheduled for June.

Photo: Otso Kaariainen
LCD Graffiti Wall
LCD Graffiti Wall

Tangible Interaction will unveil its new LCD graffiti product at South by Southwest in March. In contrast to the company’s existing rear-projection digital graffiti wall, the new system takes up much less space and can be used outside in daylight. Planners provide the LCD screen, which can reach 70 inches, and Tangible Interaction provides the sensing system and two digital graffiti spray cans. The look of the graffiti wall is customizable with logos and backgrounds, and clients select colors, nozzle widths, stencils, and other features. After guests create their artwork, they can share the images on Facebook and Twitter or via email.

Rendering: Courtesy of Tangible Interaction
Fotofilip Dg Grohe 8719
Photo: Filip Wolak
Fotofilip Dg Grohe 9099
Photo: Filip Wolak
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Photo: Filip Wolak
Toronto firm Bensimon Byrne created a social media activation, dubbed the 'Bird Box,' for the event.
Toronto firm Bensimon Byrne created a social media activation, dubbed the "Bird Box," for the event.
Photo: Stefania Yarhi
Signage laid out the four steps for using the Bird Box.
Signage laid out the four steps for using the Bird Box.
Photo: Stefania Yarhi
To activate the technology, guests placed their wine glasses—which had R.F.I.D. tags on the bottoms—and their personalized wristbands on the box. The box was pre-programmed with action tweets, which encouraged guests to participate in various activations at the event. The tweets from @Open_Wines included: 'Hey @[user], Damn, you look great. Find our photog @textstyles + pose for a photo so we can remember this FOREVER. #BeOPENparty.'
To activate the technology, guests placed their wine glasses—which had R.F.I.D. tags on the bottoms—and their personalized wristbands on the box. The box was pre-programmed with action tweets, which encouraged guests to participate in various activations at the event. The tweets from @Open_Wines included: "Hey @[user], Damn, you look great. Find our photog @textstyles + pose for a photo so we can remember this FOREVER. #BeOPENparty."
Photo: Stefania Yarhi
One of the interactive stations was called 'Tantalize that Tongue,' and a neon sign encouraged guests to 'Get Yourself a Snack.'
One of the interactive stations was called "Tantalize that Tongue," and a neon sign encouraged guests to "Get Yourself a Snack."
Photo: Stefania Yarhi
In line with the 'Be Open' theme, the snack on offer was rather exploratory. John Placko from the Modern Culinary Academy scooped a round ball of a whipped-cream-like substance into a bowl of liquid nitrogen. He removed it seconds later to spray it with orange zest and top with Pop Rocks. Guests popped the balls into their mouths and found that they tasted just like doughnuts.
In line with the "Be Open" theme, the snack on offer was rather exploratory. John Placko from the Modern Culinary Academy scooped a round ball of a whipped-cream-like substance into a bowl of liquid nitrogen. He removed it seconds later to spray it with orange zest and top with Pop Rocks. Guests popped the balls into their mouths and found that they tasted just like doughnuts.
Photo: Stefania Yarhi
2nd Floor supplemented the innovative snack with passed hors d'oeuvres, including mini plates of poutine.
2nd Floor supplemented the innovative snack with passed hors d'oeuvres, including mini plates of poutine.
Photo: Stefania Yarhi
Another station had the directive 'Express Yourself,' and guests could apply temporary tattoos from Tattly.
Another station had the directive "Express Yourself," and guests could apply temporary tattoos from Tattly.
Photo: Stefania Yarhi
The 'Ball Out' station encouraged guests to be open to playing ping-pong with a stranger. Spin Toronto provided the game tables.
The "Ball Out" station encouraged guests to be open to playing ping-pong with a stranger. Spin Toronto provided the game tables.
Photo: Stefania Yarhi
There were separate 'red' or 'white' bars for different varities of wine.
There were separate "red" or "white" bars for different varities of wine.
Photo: Stefania Yarhi
Inspired by magnetic poetry, Narrative PR created glasses decked with words such as 'pet,' 'wild,' and 'think.'
Inspired by magnetic poetry, Narrative PR created glasses decked with words such as "pet," "wild," and "think."
Photo: Stefania Yarhi
Eventster
Eventster
Eventster is a free app that launched in June for iPhone and iPad, and an Android version is under development. Eventster populates the app with more than 600,000 listings from Zvents, but individuals can also list their events for free. Users can give a "thumbs up" or "thumbs down" vote to each listing, which moves those events to the top of the directory. Co-founder Luke Stangel said that, in the future, the system will analyze those votes along with an individual's iTunes library and Facebook "likes" to create personalized event recommendations. Users can filter events by keyword, location, date, and category; view them in a list or on a map; and save events directly to their calendar.
Photo: Courtesy of Eventster
TimeRazor
TimeRazor
TimeRazor can work with brands to create custom promotions for their events, such as a recent campaign for Universal Pictures to offer a limited number of free tickets to a screening of Pitch Perfect. However, co-founder Victoria Clark said the app is "focused on the hyperlocal space" and has listed more than 10 million events from around the country since it launched in April. Most of those are events pulled in from other event aggregation services, but planners can also input their events for free. Users can search for events by date and location, and the app also analyzes a user's existing appointment times and locations to suggest events nearby that might be of interest. The app also provides drive time based on current traffic conditions.
Photo: Courtesy of TimeRazor
Time to Enjoy
Time to Enjoy
As the name indicates, Time to Enjoy is an app focused on helping users find events during their free time by linking to their smartphones' calendars. The app launched in late March for iOS and is expected to be available soon for Android. Initially it only listed events from Eventful and Tribune Media Services, but C.E.O. and co-founder Jan Anton said they have just released a beta version of a free publishing tool for planners to add their events, which can include photos and a link to the event's Web site. Users can search for events by time, location, and categories such as family events, museums, or music. The app provides directions to events and links so users can share events through their social networks.
Photo: Courtesy of Time to Enjoy
GetPromotd
GetPromotd
GetPromotd launched in 2011 and describes itself as “your online publicist for events.” Planners input information about their event, including location, photos, and links to registration, and GetPromotd automatically posts it to event Web sites such as Zvents and Yelp, local event Web sites, and online calendars related to the appropriate industries or topics. Planners monitor results from a dashboard that shows where the event is listed, the number of clicks it has received, and top referring sites. Pricing is tiered, starting at $5 for five listings on national sites up to $250 for 30 listings across the full system as well as press release distribution and follow-up analytics. Planners can also pay for additional services such as Facebook ad management. Founder Tim Kern said that in November GetPromotd will be updated with options such as integration with Eventbrite and other registration systems, banner ad management, and Google search advertising.
Photo: Courtesy of GetPromotd
Eventida
Eventida
Eventida is a social promotion tool that is still under development by the husband-and-wife team of Elise and Lee Whitworth. Planners can list their events for free on the Web site, and each listing includes social media sharing links for Facebook, LinkedIn, Pinterest, Google Plus, and email. Planners can use the Eventida post as their primary event page or link to a separate page. In the future, Whitworth said they will add new services such as the ability to embed a schedule of events and automatic integration with local event listing sites.
Photo: Courtesy of Eventida
GotEventz
GotEventz
Minh Tran developed GotEventz to be "the Craigslist of local businesses, a community app where people can find what is going on around them." Planners create a free account and can then submit events including location, date, and a link to ticket purchase site. Users download the free iPhone or Android app and set a radius of up to 20 miles to search for events by category. Tran estimates the app lists about 10,000 events per month, from weekly farmers' markets to one-time meetings. GotEventz also generates a QR code that attendees can scan to check in to the event and receive tips from the planner.
Photo: Courtesy of GotEventz
PartyTell
PartyTell
PartyTell is a Web site and iPhone app created by college classmates Sheena Allen and Eric Brundidge in 2010 as a platform to promote nightlife events and venues. Allen said they are now expanding the site to include additional categories such as children’s events and cultural events. Planners can list their events for free, and users can access the directory for free, searching by city and state. Each listing includes widgets so users can share the event on Twitter and Facebook and via email.
Photo: Courtesy of PartyTell
Xylobands in action at a Coldplay concert.
Xylobands in action at a Coldplay concert.
Photo: Courtesy of Xylobands
In the U.S. and Canada, TLC Creative provides Xylobands for events.
In the U.S. and Canada, TLC Creative provides Xylobands for events.
Photo: Courtesy of Xylobands
The dome housing the computers and printers was located next to the main stage and stayed open throughout the festival.
The dome housing the computers and printers was located next to the main stage and stayed open throughout the festival.
Photo: Courtesy of Heineken
Guests encoded a variety of messages, such as their names, phone numbers, or a location where they could be found at the festival.
Guests encoded a variety of messages, such as their names, phone numbers, or a location where they could be found at the festival.
Photo: Courtesy of Heineken
Technical staff inside the tent assisted attendees in creating and printing their stickers.The company said QR codes are still relatively new in Poland so many guests said they were seeing them for the first time.
Technical staff inside the tent assisted attendees in creating and printing their stickers.The company said QR codes are still relatively new in Poland so many guests said they were seeing them for the first time.
Photo: Courtesy of Heineken
Attendees could choose to print their code on large or small stickers.
Attendees could choose to print their code on large or small stickers.
Photo: Courtesy of Heineken
Heineken offered an app that guests could download to enable their smartphones to read the codes.
Heineken offered an app that guests could download to enable their smartphones to read the codes.
Photo: Courtesy of Heineken
The company estimates it printed more than 5,000 stickers during the four-day festival, which is about double what it had predicted.
The company estimates it printed more than 5,000 stickers during the four-day festival, which is about double what it had predicted.
Photo: Courtesy of Heineken
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