Outdoor Events

In a move meant to get attendees to associate its soft drink with a refreshing quality—and give them an opportunity to cool off from the hot Las Vegas temperature—Pepsi constructed a waterslide.

An ice sculpture of a sofa decorated with the Pepsi logo proved popular among the snap-happy guests.

Ten winners of the festival’s golden bracelet were given special access to the festival’s Golden Porta Potty. The winners were also given 10 tickets each to hand out at their discretion. The gold-painted single Porta-Potty was air-conditioned and included Wi-Fi, an array of high-end toiletries like perfume, and a screen streaming performances from the festival stages so visitors wouldn’t miss a second of music.