Merch

Guests who visited the retailer’s tent had the opportunity to customize a Macy’s- and iHeartRadio-branded T-shirt, as well as the chance to win a prize by wearing the shirts throughout the day’s festivities.

The brand lured attendees with a sign that read, “Get your face on a gig poster.” Participants posed for a photo, which was then printed on a promotional concert-like poster featuring iHeartRadio and Matador logos.