
About 3,000 people tried the Oculus Rift headsets during the four-day event.
Photo: Arron Leppard

The Oculus Rift video experience lasted two minutes and 20 seconds.
Photo: Arron Leppard

A mix of hanging lightbulbs and string separated the guest queue from the rest of the Canon 360 Studio.
Photo: Arron Leppard

Canon invited four fashion influencers—a blogger, a photographer, a model, and a design house—to produce video diaries showing a typical day in their lives. The company shared the videos on social networks, and still images of the influencers decorated the walls of the Canon 360 Studio.
Photo: Arron Leppard

Canon used its sponsorship of London Fashion Weekend as an opportunity to demonstrate the quality of its Selphy Photo Printers by snapping "model head shots" of guests and printing them on site.
Photo: Arron Leppard

Guests could try Canon's new white EOS 100D camera.
Photo: Arron Leppard
Weinstein Company and Netflix Golden Globes Party

Laura Mercier hosted a lip bar adjacent to its photo booth—suitable for guests looking for pre-snap touch-ups.
Photo: Jonathan Leibson/Getty Images for TWC
HBO Luxury Lounge

In the Pandora suite at the HBO Luxury Lounge, the jewelry brand brought its oversize Plinko-like board to add a game element to its bauble giveaways.
Photo: Rachel Murray/Getty Images for mediaplacement

International Emmy Awards

Ideal for company picnics and outdoor festivals, the mobile zip line from NY Party Works lets guests of all ages fly overhead. The line from the New York-based company accommodates two people at a time and travels at 21 miles per hour and as high as 300 feet. The zip line’s spring-based system slows down the landing, using a hydraulic decelerator to lower the thrill-seeker to the ground. The zip line is currently permitted for events in New York, New Jersey, Connecticut, and Pennsylvania. Pricing, including staff, is from $3,795 for four hours.
Photo: Courtesy of Extreme Engineering

Evoke and Carnival Day teamed up to design and build a giant Lite-Brite for events in the Washington area. The 4- by 8-foot piece has 2,100 peg spaces backlit by 240 individual LED lights and can come customized with a company logo. Guests interact with it by plugging in their own colored pegs.
Photo: Tony Brown/imijphoto.com