Music Festival= BPLA

Bonnaroo attendees could relax in hammocks and enter to win V.I.P. passes in the "Great State Lounge" hosted by State Farm. The insurance company also provided what it called "Bonnaroo Roadside Assistance"—free services such as help with lockouts, flat tires, and dead batteries.

The Nutella logo was splashed on games and activities, including a beanbag toss.

In honor of the fruit-flavored vodkas, a giant board of tic-tac-toe used cutout citrus slices as pieces.

At lawn-bowling stations, guests could try to knock down prop bottles of the product. Bright, fruity images adorned the lanes.

Suspended mirrors were strategically placed behind the groves of trees at dinner to magnify their presence. Van Wyck brought in redbud and sycamore trees ranging in height, from 12 to 14 feet tall, and an array of rich colors, like burgundy, plum, and blood red.