Creative Wall

October 19, 2014

At the Zing vodka launch, the press wall took the form of a hedge with 2,000 roses spelling out the brand's name.

2012 Met Ball Photos

A total of 200,000 stems of red and white roses, shipped in from Colombia and Ecuador, decorated the event. A team of 150 staffers worked to prepare the floral decor.

Photo: BFAnyc.com

Inside, the entrance was covered with orange flowers and decorated with letter decals to spell out the event's official name, PRE.

Photo: Davide De Pas

Kale and collards formed a leafy wall at the Philadelphia Flower Show.

Photo: Courtesy of Pennsylvania Horticultural Society

Paper Flower Wall

Luxe Event Rentals & Décor's handmade paper-flower walls, showcased at last year's BizBash New York Expo, can be customized in different colors and function as room dividers, stage backdrops, and back-bar displays.

Photo: Jeeyun Lee/BizBash

The Lanvin for H&M runway show

Photo: Courtesy of H&M

At the Marc Jacobs store opening party in Los Angeles, floral designer Raul Avila decorated the space with 600,000 roses.

After much research, the event's organizers chose to create a striking topiary at the entrance to the garden, incorporating MoMa's logo alongside sponsor Cartier's into a simple backdrop for the arrivals area.

Photo: Jika González for BizBash

The New Yorker Festival

This past weekend was the 15th annual New Yorker Festival, three days of panels, Q&A sessions, performances, and excursions related to literature, entertainment, and politics. An Acura activation at one festival venue included photo ops inspired by New Yorker cartoons.

Photo: Thos Robinson/Getty Images for The New Yorker

Austin City Limits’ Photo Opportunity

Attendees formed long lines to pose in an oversize photo frame that was placed on top of a slight hill, offering a scenic background of one of the main stages as well as the Austin skyline.

Photo: Nadia Chaudhury/BizBash

Austin City Limits’ Austin Kiddie Limits

Austin Kiddie Limits, the section for children 10 years and younger, was home to numerous activities for children. This included a dedicated stage for kid-friendly bands, hip-hop workshops, karaoke, interactive drumming, and more. A large art mural was available for kids to paint.

Photo: Nadia Chaudhury/BizBash

Photo: Kyle Espeleta

6. Put Them Where Guests Are Likely to Linger

Hashtags get noticed in places where guests spend much of their time on event day—and where they have physical space and incentive to hang out. Certainly, a photo activation is a compelling incentive: Evian's photo activation at the South Beach Wine & Food Festival in Miami put a hashtag right above the action, where it was sure to make its way online.

Photo: Elizabeth Renfrow for BizBash

Design touches reflected Brown Shoe's 100 years on the New York Stock Exchange and the essence of the brand's shoes.

Photo: Susan Montagna

50. A Butterfly Wall

“Bali is home to some of the most beautiful butterflies in the world, so another wall in the dining area has the company logo written in tropical-looking silk butterflies.”

Rendering: Courtesy of DNA Events