For BMF Media
"As a part of the creative class program—a program we wrote where Cointreau functions as a ‘patron of the arts’—we selected six influential creatives who wanted to create something new. Athena Calderone, an interior designer and the founder of lifestyle blog Eye–swoon.com, curated the dinners, the menus, cocktails (made with Cointreau, of course), and beautiful photography of which will culminate in a entertaining guide for the holidays."
For ExtraExtra
"This was an immersive theater experience that took guests from a library to a kitchen to a hidden cabaret, allowing them to experience the history, experience the use, and be entertained by the historic brand. Decor was designed as a traveling theatrical set (inclusive of 70 linear feet of faux bookcases!), allowing us to transform any old mansion we found into La Maison Cointreau."
For BMF Media
"Inspired by the personality of the Highlander consumer, we chose Charleston as the setting for our launch. Four distinct drives were routed through the city based on interest with the entire program being turned into a guide with custom watercolors by Kate Schelter of Gypset Travel fame."
For BMF Media
"Toyota’s family-friendly brand had its sports car inserted into a new Gran Turismo video game, so to celebrate we created a quirky arcade at the Standard Biergarten inclusive of stuffed teddy-bear garlands and video games ascribed to each Toyota model."
For ExtraExtra
"Inspired by the ad campaign created by Wieden & Kennedy, we created a white theatrical version of a Parisian town square, where we utilized the 3-D set to video map the collection's mascot, Milu the cat, as a mischievous party guest."
For ExtraExtra
"A communal dinner for 500 made entirely of recycled sets was punctuated by a video and stage presentation, turning the concept of an influencer dinner into a communications drive, engaging the socially influential guests to share the arrival of the collection and drive their followers to purchase the FEED product, and ultimately feeding millions of hungry Americans—a first of its kind."
For ExtraExtra
"Reimaging iconic looks through the Albright Fashion Archive, live models were displayed during New York Fashion Week in an elaborate setting. Double-decker walk-in closets, custom video projections, and interactive augmented reality devices were all tactics to help drive the message of the power of transformation in playing dress up."
For ExtraExtra
"For creative director and designer Alber Elbaz’s birthday, a fantasy of live and paper playful flowers and tabletops brought a typical French park picnic indoors with live performances by his favorite artists Lady Rizo (who popped out of a Confetti System-designed cake) and Justin Vivian Bond."
For BMF Media
"I was the first and last designer to do an event in the Domino Sugar Factory, this past year interpreting the artist’s installation theme—paralleling the sugar trade’s movement from Africa to the West Indies to the Americas—through a three-course dinner. Decor as well was sourced from the three realms."
For BMF Media
"PopSugar’s domain is women online, so we created 'PopSugar Town,' population 40 million women. Guests walked through through a trompe l’oeil streetscape, arriving in a town square, seated in a park and watching the show, which was a slice of the quintessential home through a PopSugar style lens."
For BMF Media
"My creative partner Luigi Tadini and I are affectionately called the “camp counselors” for the C.F.D.A. Incubator class. We oversee more than 52 events—from trips to be inspired on, capsule collections designed exclusively for W Hotels, dinners, shows, and showcases in service of the designers growth in the two-year program."
For BMF Media
"I often work with collaborators to execute our ideas, and here the W Hotels Reflect the Edge theme was executed by mylar artists at Confetti System who are dear friends I’ve done countless events with."
For BMF Media
"Food, fashion, beverages, and design style of the 'new California cool' aesthetic were mined from San Francisco to inspire every detail of the Dockers’ Alpha Collection launch."
For BMF Media
"The 'Built to Work' slogan was literally interpreted as we built the five-day music/food/fashion fest for Dickies and Amazon at South by Southwest, bringing charming 'workers' as participants of our event—the motorcycle shop, the barber and tattoo shop, and the musicians themselves in a set build entirely of pegboard! Videos were created too so non-attendees could be immersed in the festival as well."
