How about an airplane in flight as a venue for an event? When Entourage returned from a yearlong hiatus, HBO needed a dramatic way to launch the fifth season of its flagship comedy. A typical screening and after-party didn’t seem to fit with the show’s expensive campaign and jet-set vibe, so the marketing team came up with the idea of an on-brand airplane. HBO approached Virgin America, which fit with the show's aesthetic. The airline was about to debut a new flight service between New York and Las Vegas, so the pair agreed to a joint promotion. The result included a private Virgin-hosted party inside a JFK airport hangar, photo ops with the show’s cast and Virgin Group chairman Richard Branson, an in-flight premiere of the season opener, and an after-party at the Playboy Club in Las Vegas.
Set on a private 250-acre gated estate in California's wine country, Meadowood Napa Valley offers a secluded, peaceful environment with the amenities of a luxury resort. The property's 85 guest rooms and suites vary from cozy cottages to spacious lodges, and the grounds include a Michelin three-star restaurant, a nine-hole golf course, seven tennis courts, two swimming pools, and a spa. Twelve separate meeting rooms are available for group gatherings, but the staff can arrange memorable out-of-the-boardroom experiences such as cooking classes, golf outings, and, of course, wine tastings.
