For the Toronto launch party for Cadillac's 2014 ELC electric car, guests could sip a futuristic drink: a cocktail with the car's logo stenciled atop in silver edible dust.
At Victoria’s Secret Pink spring break event in Destin, Florida, in March 2014, the retailer placed its event logo on custom surfboards that guests could sign.
At an event called Hotel Thrillist, Thrillist took over an entire San Diego hotel for a weekend in September. The rebranding included elevator wrapping with the event's logo.
For a summer event called "Best Day of Your Life" in New York, Thrillist used logos on a number of items to encourage the 800 guests to promote the event on social media. Pool balls featured the event logo as well as branding for the Showtime drama Ray Donovan.
