4. Provide a Memento
Services like Instaprint are popping up at many affairs, proving popular with guests as a tangible record of their active social media use. At a fashion show held by USA Network in New York, even the wall the machines were mounted on sported the hashtag, motivating curious attendees to snap a photo and post it via Instagram.
Photo: David X Prutting/BFAnyc.com
12. Print It on Functional Items
A more subtle approach is to use the hashtag on the cocktail napkins. The organizers of Travel & Leisure's first Social Media in Travel & Tourism Awards (the Smittys) in New York on June 7 made sure attendees saw the hashtag when grabbing a bite from a passing waiter or when taking a cocktail from the bar.
Photo: Anna Sekula/BizBash
7. Offer Rewards for Using Them
Turning tweeting into a competition drives major social media engagement—not to mention huge buzz at the event. During Mercedes-Benz Fashion Week Swim, prompts directed guests to use a tweet-operated Polaroid vending machine at the Ocean Drive Sun Covered Pool Party.
Photo: Tracy Block for BizBash
12. Make Them Selfie-Friendly
It's no secret that guests want to photograph themselves—and their friends—for their social media profiles. So if you put your message right in their field of view, you'll capture their attention—and social media impressions. At Prive Salon in Los Angeles for the Colgate Optic White beauty bar ahead of the Golden Globes, handles and hashtags decked mirrors.
Photo: Alesandra Dubin/BizBash
Front, back or up light SuperLever panels for WOW factor
All guests walked through the "sponsor experience," where a chandelier spelled out "thank you" when viewed from the right angle.
Photo: FotoBriceno/Hargrove
An interactive art installation, a retrofitted school bus doubled as a lounge for attendees in the courtyard.
Photo: World Red Eye
The Jelly Dome by Kickin' It Crew was a popular attraction both during the day and night. Made up of swings and acrobatic fabrics, the structure encouraged guest interaction.
Photo: Chris Monaghan
Best of the Munchies
White tufted-style furniture and orange throws and pillows in a V.I.P. lounge matched the color palette of the event. Topiary planters and mirrors added to the scene.
Photo: Elizabeth Renfrow for BizBash
Best of the Munchies
The laid-back event had an array of carnival-style games like a basketball shooting contest and ringtoss.
Photo: Elizabeth Renfrow for BizBash
General Mills Best of the Munchies
Sponsor General Mills set up a "Create Your Own Munchies Cereal Mix" with brands such as Trix, Lucky Charms, and Cocoa Puffs.
Photo: Elizabeth Renfrow for BizBash
Ronzoni at the Al Fresco Feast
At the Al Fresco Feast, tables were topped with dried pasta in clear glass jars as well as seasonings.
Photo: Aaron Davidson/Getty Images for SBWFF
