Palazzo Pool Deck

Call It Spring celebrated its summer campaign last June at the Sixty Beverly Hills, where a Jamaica theme included playful island-style decor and hefty doses of color in the poolside space—as well actually in the pool, where toy roosters riding citrus wedge floaties caught the attention of many Instagrammers.

Last summer, Svedka hosted a Rio carnival-inspired party in Beverly Hills to fete its new mango-pineapple and strawberry-lemonade flavors. The colorful event design included fruits arranged in a logo decor piece that floated in the pool.