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Interactive product

April 16, 2015
Honda at the Chicago Auto Show
Honda at the Chicago Auto Show
Honda had an over-size "Words With Friends" activation that let guests compete to spell out words from a preselected set inspired by the new Honda vehicles. Words included safety, quality, refinement, and tire.
Photo: Jenny Berg/BizBash
Chevrolet Sonic at the Chicago Auto Show
Chevrolet Sonic at the Chicago Auto Show
After composing and recording, guests could share their DJ beats on Facebook, text them to friends, or turn them into mobile ringtones.
Photo: Jenny Berg/BizBash
Luz Studio
Luz Studio

Turn 3-D projections into interactive games for guests with help from Montreal-based Luz Studio. For the city’s annual art show Luminothérapie, the visual design firm produced four interactive games inspired by early 20th-century carnival classics, such as shooting galleries and Whack-a-Mole. The games were part of the studio’s Fascinoscope installation, a series of eight large-scale projections on structures around the Quartier des Spectacles from December to February.

Photo: Cindy Boyce
About Face Theatre's Wonka Ball
About Face Theatre's Wonka Ball

About Face Theatre hosted its annual Wonka Ball at Chicago's Moonlight Studios on April 10, and it had an Andy Warhol theme. As part of the silent auction, local artist Matthew Lew created a Pop Art-inspired piece on site. The highest bidder took the piece home at the end of the night.

Photo: Timmy Samuel
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Samsung made a splash with a booth that gizmodo.com called the best of C.E.S. It felt 'like you were in a Disney Tomorrowland funhouse stuffed with the toys of the future that you can play with today,' wrote editor Roberto Baldwin.
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Production ideas
At a 2013 brunch for L'Oréal, designer and producer Joe Moller added subtle branding to the setup on the Viceroy Miami's outdoor terrace, adding L'Oréal lettering to the backs of chairs and using shallow gold vases filled with products as tabletop centerpieces.
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Off the Sidelines: 10 Ways to Turn Soccer Hype Into Brand Heat
Soccer is stealing the spotlight in 2025. With the FIFA Club World Cup on the horizon, these 10 experiences bring the match-day energy to your next event.
Soccer Activations by Interactive Entertainment Group
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How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
A rich color palette, archival footage, and a carefully curated performance lineup brought legacy and innovation together for this 480-guest celebration of BET’s 45th year.
BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.
Experiential Marketing, Activations & Sponsorships
See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
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Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
Producing one of Las Vegas’s most exclusive and logistically complex race-weekend venues takes more than celebrity chefs and stunning views—it requires a 500-person team and the precision of a pit crew.
Screenshot 2025 06 16 At 4 39 11 Pm
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This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
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BizBash rounds up the latest news related to meetings, trade shows, and CVBs/DMOs.
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From Run Sheet to Impact with Storytelling Design
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The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.
It included an iconic cassette tape photo backdrop.
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C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
The event—known for its out-of-the-box experiences—returned to the Grand Quay with the theme "Motion: The Art of Taking Action."
In collaboration with La Tablée des Chefs, the Nourish Lab offered an immersive culinary experience that shined a light on the challenges of food security. Participants were invited to engage their senses—taste, smell, and touch—through cooking and conversation.
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5 Unconventional Ways to Boost Engagement at Your Next Event
With attention spans shrinking, it's time to shake up your event strategy.
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Between visa delays, travel bans, and heightened scrutiny at airports, U.S.-based event professionals are rethinking how their events can attract, support, and retain international attendees.
Kyle Glenn N Xt5 Ht Lmlg E Unsplash
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