Photo: Line 8 Photography
The first installation was a breathing step-and-repeat, designed by artist Andrey Bartenev.
Photo: Patrick McMullan
A custom step-and-repeat was made out of shelves filled with products and logos.
Photo: Courtesy of the Mint Agency
For the Museum of Modern Art’s film benefit on November 15 in New York, the celebrity arrivals backdrop wasn’t a step-and-repeat of logos but rather a wall of 20,000 fresh crimson-colored roses.
Photo: Jika González/BizBash
Safe Kids Worldwide's Safe Kids Day
On April 26, Safe Kids Worldwide hosted a day devoted to safety tips for kids at the Lot in West Hollywood. Presented by Nationwide, the event included a photo op with a Lassie lookalike and an arrivals wall that featured sponsors' names in front of trimmed hedges.
Photo: Getty Images
PopSugar and ShopStyle's Cabana Club at Coachella
At the Avalon Palm Springs hotel property, PopSugar and ShopStyle placed chic white logos across the existing hedging, which was visible from the street.
Photo: Mike Windle/Getty Images for PopSugar
Heinz's "Ketchup’s Got A New Mustard" Event
Guests posed with oversize bottles of ketchup and mustard in front of a wall comprising hundreds of bottles of yellow mustard.
Photo: Paolo Ferraris/Michael Jurick Photography
