LEBJV Research

July 27, 2015
From The Viral Impact of Events: Extending & Amplifying Event Reach Via Social Media, FreemanXP & the Event Marketing Institute
From The Viral Impact of Events: Extending & Amplifying Event Reach Via Social Media, FreemanXP & the Event Marketing Institute
Illustration: Joey Bouchard & Cornelia Stiles/BizBash
From Digital Playbook, Center for Exhibition Industry Research, George P. Johnson, ASAE, Exhibitor Media Group & INXPO
From Digital Playbook, Center for Exhibition Industry Research, George P. Johnson, ASAE, Exhibitor Media Group & INXPO
Illustration: Joey Bouchard & Cornelia Stiles/BizBash
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BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.
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During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
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At a promotional event at Skylight West in New York in June, Great Performances showcased its house-made sodas, ice cream floats, and handspun milk shakes at a soda jerk station.
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At a March event at Gotham Hall, Elegant Affairs Caterers created “salad-tinis” made by “chef-tenders,” who mixed ingredients with oversize drink shakers and served them in martini glasses.
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Svedka has hosted events with giant lawn games. 'Incorporating any nostalgic elements [into events] is to further grow brand loyalty and to establish Svedka as a lifestyle brand that is fun and cheeky,' said the brand's PR rep Meryl Van Meter.
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Fit for Events: 15 Hotels With Next-Level Sports Amenities for Groups
These properties pair top-tier event space with standout fitness-focused amenities—perfect for planners looking to keep attendees energized and engaged.
Caribe Royale Orlando | Orlando
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Off the Sidelines: 10 Ways to Turn Soccer Hype Into Brand Heat
Soccer is stealing the spotlight in 2025. With the FIFA Club World Cup on the horizon, these 10 experiences bring the match-day energy to your next event.
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How BET’s Stylish Anniversary Dinner Honored the Past—and Embraced the Future
A rich color palette, archival footage, and a carefully curated performance lineup brought legacy and innovation together for this 480-guest celebration of BET’s 45th year.
BET's 45th anniversary dinner was held on June 7 at the Beverly Wilshire.
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See Inside This High-Tech, Multisensory Experience from Don Julio
Part guided tasting, part interactive art experience, the latest activation from the spirits brand immersed guests into the culture of the popular tequila.
During the experience, guests traveled from the red clay fields of Jalisco to the heart of a modern Mexican celebration.
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Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
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This Event Turned Home Decor Into a Celebration of Latinas' Life Moments
Walmart and Apartment Therapy teamed up to celebrate the Becky G & Alejandra home collection—while also spotlighting the often-overlooked personal milestones of Latina creators.
The 'Mainstays Mujeres' event, which drew 32 Latina content creators, transformed a private residence in Venice, Calif. on May 30.
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From Run Sheet to Impact with Storytelling Design
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Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
The annual music festival featured sponsorship firsts and lots of colorful experiences from brands like Kiehl's, 7-Eleven, and Coca-Cola.
It included an iconic cassette tape photo backdrop.
Meetings
C2 Montreal 2025: How the Business Conference Puts Creativity in 'Motion'
The event—known for its out-of-the-box experiences—returned to the Grand Quay with the theme "Motion: The Art of Taking Action."
In collaboration with La Tablée des Chefs, the Nourish Lab offered an immersive culinary experience that shined a light on the challenges of food security. Participants were invited to engage their senses—taste, smell, and touch—through cooking and conversation.
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5 Unconventional Ways to Boost Engagement at Your Next Event
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Strategy
How U.S. Event Planners Can Navigate Global Attendance Challenges
Between visa delays, travel bans, and heightened scrutiny at airports, U.S.-based event professionals are rethinking how their events can attract, support, and retain international attendees.
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